By KATIE BENNER and MIKE ISAAC from NYT Technology http://ift.tt/2fZd6fJ
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Saturday, September 30, 2017
Friday, September 29, 2017
Google Reports Rise In Data Requests From Governments
Google Reports Rise In Data Requests From Governments
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In the first six months of 2017, requests for information broke records. From governments worldwide, Google received 48,941 requests for data from 83,348 accounts between January 1 and June 30.
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September 29, 2017 at 03:40PM
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In the first six months of 2017, requests for information broke records. From governments worldwide, Google received 48,941 requests for data from 83,348 accounts between January 1 and June 30.
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September 29, 2017 at 03:40PM
Blu Sells Vaping As 'Something Better'
Blu Sells Vaping As 'Something Better'
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An overarching video explaining the "Something better" ethos highlight some of the practical advantages over traditional smoking, including less money spent, no ash or smell and "your friends will find you less annoying."
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September 29, 2017 at 02:45PM
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An overarching video explaining the "Something better" ethos highlight some of the practical advantages over traditional smoking, including less money spent, no ash or smell and "your friends will find you less annoying."
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September 29, 2017 at 02:45PM
Visual Search To Ring Up Holiday Sales For Target, Home Depot
Visual Search To Ring Up Holiday Sales For Target, Home Depot
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This holiday season, marketers will find new revenue streams and ways to reach consumers with visual search. Earlier this week, Pinterest and Target announced a licensing agreement for the social network's visual search technology, Lens. The deal gives Target the exclusive rights as a retailer in the U.S. to access the technology.
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September 29, 2017 at 12:42PM
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This holiday season, marketers will find new revenue streams and ways to reach consumers with visual search. Earlier this week, Pinterest and Target announced a licensing agreement for the social network's visual search technology, Lens. The deal gives Target the exclusive rights as a retailer in the U.S. to access the technology.
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September 29, 2017 at 12:42PM
Peet's Coffee Wants To Know 'What Fills Your Cup?'
Peet's Coffee Wants To Know 'What Fills Your Cup?'
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September 29, 2017 at 11:39AM
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Peet's Coffee and its agency Cutwater are kicking off the coffee brand's new advertising campaign "What Fills Your Cup?"
The campaign includes select influencers like "Top Chef" winner Kristen Kish, professional surfer Brianna Cope, photographer Scott Borrero, roastmaster Doug Welsh, and beverage innovator Patrick Main discussing their passions, and hopefully inspiring Peet’s fans to share theirs.
The campaign includes digital videos, static and animated banners and an interactive social filter via Snapchat. Peet’s is working with San Francisco-based agency Swirl on the media for the campaign.
"We all have passions that move us and the framing device of the ‘What Fills Your Cup’ silhouette functions as the perfect hook for documentary style content and an engaging filter for Peet’s fans to enjoy online and on social media," says Chuck McBride, founder/chief creative officer, Cutwater. "We’re excited to see what kind of photos Peetniks submit as part of this campaign and look forward to learning about their unique passions.”
A complementary sweepstakes will invite fans to “Share Your Passion” by uploading a photo of them in pursuit of their own aspirations—such as art, sport, music, and many others—for a chance to win a year’s supply of Peet’s Coffee. When they submit, a photo with the coffee cup silhouette surrounding their photo is created that they can then share on their social platforms.
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September 29, 2017 at 11:39AM
Twitter Addresses Presence Of Russian Bots
Twitter Addresses Presence Of Russian Bots
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Following Facebook's lead, Twitter is finally addressing the presence of Russian agents on its platform, and their efforts to influence the 2016 U.S. presidential election. Russian entities have also used Twitter's ad network to reach U.S. citizens, the company revealed.
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September 29, 2017 at 11:39AM
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Following Facebook's lead, Twitter is finally addressing the presence of Russian agents on its platform, and their efforts to influence the 2016 U.S. presidential election. Russian entities have also used Twitter's ad network to reach U.S. citizens, the company revealed.
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September 29, 2017 at 11:39AM
'WSJ' Europe Is A Bellwether Sign For Print
'WSJ' Europe Is A Bellwether Sign For Print
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The financial daily has ceased printing in Europe -- and it's a warning to all in denial over the dire future of print.
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September 29, 2017 at 10:41AM
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The financial daily has ceased printing in Europe -- and it's a warning to all in denial over the dire future of print.
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September 29, 2017 at 10:41AM
Social Media Delivers Sponsored Ad Revenues For TV Stations
Social Media Delivers Sponsored Ad Revenues For TV Stations
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Social media could bring in some $1.4 billion in sponsored-advertising revenue for local TV stations in 2018, according to a new study, which found that In the top five markets, station Facebook pages have more "reach" than their broadcast signal.
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September 29, 2017 at 10:25AM
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Social media could bring in some $1.4 billion in sponsored-advertising revenue for local TV stations in 2018, according to a new study, which found that In the top five markets, station Facebook pages have more "reach" than their broadcast signal.
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September 29, 2017 at 10:25AM
Call For Entries: Agency Of The Year Awards
Call For Entries: Agency Of The Year Awards
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MediaPost is seeking nominations for "MEDIA" magazine's annual "Agency of the Year" Awards. If you would like to nominate any agencies/agents in the following categories, please contact joe@mediapost.com by Oct. 6: MEDIA Agency of the Year; OMMA Digital Agency of the Year; Holding Company of the Year; Social Agency of the Year; Search Agency of the Year; Mobile Agency of the Year; Creative Agency of the Year; Client of the Year; Supplier of the Year, and Executive of the Year.
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September 29, 2017 at 08:38AM
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MediaPost is seeking nominations for "MEDIA" magazine's annual "Agency of the Year" Awards. If you would like to nominate any agencies/agents in the following categories, please contact joe@mediapost.com by Oct. 6: MEDIA Agency of the Year; OMMA Digital Agency of the Year; Holding Company of the Year; Social Agency of the Year; Search Agency of the Year; Mobile Agency of the Year; Creative Agency of the Year; Client of the Year; Supplier of the Year, and Executive of the Year.
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September 29, 2017 at 08:38AM
Despite Trump's Input, Social Media Is A Useful Marketing Tool
Despite Trump's Input, Social Media Is A Useful Marketing Tool
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Unilever is increasingly using social listening to learn about consumer behavior, says CMO Keith Weed. The technique enables marketers to eavesdrop on conversations where true sentiments are expressed.
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September 29, 2017 at 08:38AM
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Unilever is increasingly using social listening to learn about consumer behavior, says CMO Keith Weed. The technique enables marketers to eavesdrop on conversations where true sentiments are expressed.
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September 29, 2017 at 08:38AM
Thursday, September 28, 2017
Privacy Group Backs Users In Battle Over Facebook Tracking
Privacy Group Backs Users In Battle Over Facebook Tracking
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"The users in this case had every reason to expect privacy in their browsing of healthcare websites," EPIC writes in papers filed this week with the 9th Circuit Court of Appeals.
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September 28, 2017 at 08:01PM
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"The users in this case had every reason to expect privacy in their browsing of healthcare websites," EPIC writes in papers filed this week with the 9th Circuit Court of Appeals.
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September 28, 2017 at 08:01PM
Tullamore D.E.W. Launches Global 'Blend' Campaign
Tullamore D.E.W. Launches Global 'Blend' Campaign
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The second-largest Irish whiskey has launched a new global ad campaign - "Beauty of Blend" - which kicked off in New York. The work celebrates the spirit of blend - from the original triple blend to the blending of cultures.
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September 28, 2017 at 06:06PM
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The second-largest Irish whiskey has launched a new global ad campaign - "Beauty of Blend" - which kicked off in New York. The work celebrates the spirit of blend - from the original triple blend to the blending of cultures.
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September 28, 2017 at 06:06PM
Despite Trump's Input, Social Media Is A Useful Marketing Tool
Despite Trump's Input, Social Media Is A Useful Marketing Tool
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Unilever is increasingly using social listening to learn about consumer behavior, says company CMO Keith Weed. The technique enables marketers to eavesdrop on conversations where true sentiments are expressed.
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September 28, 2017 at 05:27PM
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Unilever is increasingly using social listening to learn about consumer behavior, says company CMO Keith Weed. The technique enables marketers to eavesdrop on conversations where true sentiments are expressed.
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September 28, 2017 at 05:27PM
Chrysler Adds Actor Dax Shepard To Sesame Street Campaign
Chrysler Adds Actor Dax Shepard To Sesame Street Campaign
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Featuring the Chrysler Pacifica and Chrysler Pacifica Hybrid, the "It's Electric" video debuted across the Chrysler brand's digital and social channels.
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September 28, 2017 at 04:20PM
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Featuring the Chrysler Pacifica and Chrysler Pacifica Hybrid, the "It's Electric" video debuted across the Chrysler brand's digital and social channels.
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September 28, 2017 at 04:20PM
Oreo Yields Big Perception Boost From Android Partnership
Oreo Yields Big Perception Boost From Android Partnership
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Oreo's Buzz score jumped from 16 to 23 between Aug. 21 - the day of the operating system's naming announcement - to this past weekend, YouGov reports.
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September 28, 2017 at 04:20PM
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Oreo's Buzz score jumped from 16 to 23 between Aug. 21 - the day of the operating system's naming announcement - to this past weekend, YouGov reports.
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September 28, 2017 at 04:20PM
William R. Hearst III Launches 'Alta,' Celebrates Best Of California
William R. Hearst III Launches 'Alta,' Celebrates Best Of California
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The grandson of Hearst founder William Randolph Hearst has developed a magazine dedicated to California, a personal project in the making for more than 20 years.
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September 28, 2017 at 04:20PM
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The grandson of Hearst founder William Randolph Hearst has developed a magazine dedicated to California, a personal project in the making for more than 20 years.
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September 28, 2017 at 04:20PM
Channel Chauvinism: Is Social Really Gaining On Email?
Channel Chauvinism: Is Social Really Gaining On Email?
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Social may be gaining on email -- but these survey stats don't show it.
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September 28, 2017 at 03:15PM
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Social may be gaining on email -- but these survey stats don't show it.
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September 28, 2017 at 03:15PM
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