Google Docs Glitch That Locked Out Users Underscores Privacy Concerns Technology

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126 Million Facebook Users Exposed To Russian Disinformation, Social Net Revises Estimate

126 Million Facebook Users Exposed To Russian Disinformation, Social Net Revises Estimate

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During a Congressional hearing on Tuesday, Facebook said it dramatically underestimated the number of U.S. users who were exposed to Russian-backed disinformation leading up to the 2016 presidential election. The revised estimate is many times more than the 10 million U.S. users that Facebook initially stated.



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October 31, 2017 at 06:43PM

Study: Longer Videos Mean Higher Engagement

Study: Longer Videos Mean Higher Engagement

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Media companies that post longer videos to social platforms like Facebook see significantly more engagement than they do for short videos posted to those platforms, according to a study from Wochit, which tracks videos that are posted on social media.



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October 31, 2017 at 05:33PM

Study: Fake News Threatens Audience Trust In Digital Pubs

Study: Fake News Threatens Audience Trust In Digital Pubs

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The "fake news" narrative during recent election cycles has hurt the reputation of online-only news outlets and social media platforms. Traditional print and broadcast media outlets have remained "resilient."



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October 31, 2017 at 05:11PM

USA Today Network Rolls Out New Look To Unify Brands

USA Today Network Rolls Out New Look To Unify Brands

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USA Today Network is rolling out a new look for its 110 brands across digital, print and social to unify its portfolio of local properties with a new design inspired by the USA Today brand.



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October 31, 2017 at 04:38PM

Kristin Zhivago Has Opened A Digital Agency

Kristin Zhivago Has Opened A Digital Agency

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Kristin Zhivago has announced the launch of a firm to serve B2B marketers manage their email and other digital marketing.



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October 31, 2017 at 04:23PM

Digital's Big 3 Testify, Reveal They Have No Way Of Filtering Bad Actors

Digital's Big 3 Testify, Reveal They Have No Way Of Filtering Bad Actors

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Twitter Acting General Counsel Sean Edgett told Congress that less than 5% of the microblogging network's users are fake. During testimony before a Senate committee hearing that also included legal and policy executives from Facebook and Google, Edgett said: "We estimate that less than 5% of Twitter users are false accounts, spam or automated." The disclosure appears to dispel industry wisdom that a significant amount of the traffic on Twitter is from bots.



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October 31, 2017 at 04:23PM

Partners + Napier Acquires Roberts Communications Assets

Partners + Napier Acquires Roberts Communications Assets

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Under the agreement, the Project Worldwide-owned agency will gain five clients and 19 Roberts employees.



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October 31, 2017 at 03:57PM

Bias: Bug Or Feature?

Bias: Bug Or Feature?

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When I talk about artificial intelligence, I think of a real-time Venn diagram in motion. One side is the sphere of all human activity. This circle is huge. The other side is the sphere of artificial intelligent activity. It's growing exponentially. And the overlap area between the two is also expanding at the same rate. It's this intersection between the two spheres that fascinates me. What are the rules that govern interplay between humans and machines?



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October 31, 2017 at 03:04PM

Succeeding at Facebook Marketing Takes an "All Data Sources on Deck" Approach

Succeeding at Facebook Marketing Takes an "All Data Sources on Deck" Approach

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To generate ROI from a Facebook marketing strategy, marketers should combine CRM and survey results with data analytics, filling in the gaps between their own customer information and Facebook profiles.



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October 31, 2017 at 02:21PM

JWT's 'New Adulthood' Study

JWT's 'New Adulthood' Study

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The generation raised on technology believes anything can be tracked via an app. Brands would do well to keep new technology on their radar.



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October 31, 2017 at 01:48PM

Comedy Central Taps Broadway Video Veteran To Lead Digital Content

Comedy Central Taps Broadway Video Veteran To Lead Digital Content

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Jennifer Danielson will serve as senior vice president of digital at Comedy Central, where she will oversee the cable channel's digital strategy. Danielson had been president of Above Average, the digital production studio of Lorne Michaels' Broadway Video.



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October 31, 2017 at 12:25PM

In Self-Driving Race, Waymo Sets Its Own Terms Technology

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Newspapers Need 5x Faster Digital Growth Just To Stand Still

Newspapers Need 5x Faster Digital Growth Just To Stand Still

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National and regional news brands needs five times as much digital growth to plug the collapse in print revenues.



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October 31, 2017 at 10:21AM

How to Fix Facebook? We Asked 9 Experts Technology

By FARHAD MANJOO and KEVIN ROOSE from NYT Technology http://ift.tt/2iPtGTz
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Americans Spend More Time Accessing News Via Social Media, Trust It Less

Americans Spend More Time Accessing News Via Social Media, Trust It Less

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More Americans may be getting their news from social media platforms like Facebook and Twitter than ever before, but most of them don't trust it, according to results of a national survey released this morning. The study released by Sharethrough and Qualtrics, which surveyed more than 1,000 Americans, found only a third of Americans trust news accessed via Twitter and only two out of five trust it from Facebook.



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October 31, 2017 at 08:58AM

Y&R BAV Group Launches Real-Time Social Media Tool

Y&R BAV Group Launches Real-Time Social Media Tool

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In an attempt to understand the sprawling online world of content, Y&R's brand consultancy BAV Group is introducing BAVSocial, a new model that combines the group's analytics with filtered social media chatter and engagement.



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October 31, 2017 at 08:36AM

Window Shopping In A Digital Storefront

Window Shopping In A Digital Storefront

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Window shopping is a pastime enjoyed by many, shopping without the "intention" of making a purchase.



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October 31, 2017 at 07:23AM

Kia Comes 'Out Of Nowhere' To Take On Lexus

Kia Comes 'Out Of Nowhere' To Take On Lexus

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The goal of this campaign is to generate awareness of how far Kia has come and how well-built its products are engineered, while also teasing the imminent arrival of the Kia Stinger,



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October 31, 2017 at 02:41AM

Method, Tiffany Haddish Not Afraid To 'Fight Dirty'

Method, Tiffany Haddish Not Afraid To 'Fight Dirty'

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The eco-friendly cleaning company and "Girls Trip" breakout star, team up in a digital marketing campaign that shows people's post-restroom personal habits might not be as sanitary as one might hope.



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October 30, 2017 at 10:11PM

Russian Influence Reached 126 Million Through Facebook Alone Technology

By MIKE ISAAC and DAISUKE WAKABAYASHI from NYT Technology http://ift.tt/2yXV6x0
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IPG's Tough Stand On Sex Harassment

IPG's Tough Stand On Sex Harassment

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Interpublic Group is preparing to launch a mandatory online anti-harassment course for U.S. workers, which will reinforce its zero tolerance policy for harassment. The course may roll out globally.



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October 30, 2017 at 06:02PM

Twitter Debates Product, Brand-Focused Campaigns To Achieve Best ROI

Twitter Debates Product, Brand-Focused Campaigns To Achieve Best ROI

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In terms of short-term sales, product-only campaigns delivered ROI of nearly $2 -- compared to about 30 cents for brand-only marketing. The research also found that Promoted Video can be particularly effective at driving ROI for marketers.



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October 30, 2017 at 05:53PM

Reddit And Violent Speech: Can It Ban Hate?

Reddit And Violent Speech: Can It Ban Hate?

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When the media talks about social media and the impact hate speech and Russian political tactics are having on civil society, they list the best-known social networks. However, one of the most popular and provocative sites is often left off the list, and out of the conversation: Reddit. But now the site is taking steps to clarify how it moderates posts. "In particular, we found that the policy regarding 'inciting' violence was too vague," it noted.



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October 30, 2017 at 03:38PM

Into The Security Breach: CEO Emails May Be Weak Link

Into The Security Breach: CEO Emails May Be Weak Link

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Data breaches may start at the top -- almost a third of CEOs have linked their email addresses to breached services, F-Secure found in a survey.



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October 30, 2017 at 02:41PM

People-based Marketing: Everything Old is New Again

People-based Marketing: Everything Old is New Again

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While the language we use to describe the practice is new, the fundamental concept at the heart of people-based marketing is as old as marketing itself - engaging real people with relevant offers based on what you know.



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October 30, 2017 at 02:19PM

Strong Ad Selling For NBC's Winter Olympics, Super Bowl

Strong Ad Selling For NBC's Winter Olympics, Super Bowl

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NBCUniversal is touting its two big sports events next year -- Winter Olympics and Super Bowl -- and posting strong advertising gains, estimated to be north of $935 million and $350 million, respectively, according to the network executives.



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October 30, 2017 at 01:46PM

Spooky: The Undead Channels Of Media And Advertising

Spooky: The Undead Channels Of Media And Advertising

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Hear an ad person bring up television as a possible solution by which a brand might market their products or services, and the gasps in the room are audible. It has become the Lord Voldemort of all marketing options, the dark and ominous ad format that simply must not be named.



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October 30, 2017 at 01:46PM

"The Oregon Trail" Computer Game Reimagined For Tourism Push

"The Oregon Trail" Computer Game Reimagined For Tourism Push

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Travel Oregon and its agency Wieden+Kennedy are out with a new campaign promoting tourism that reimagines the popular computer game, "The Oregon Trail."

The "Travel Oregon: The Game" uses the aesthetic of the original game with modern twists. For instance, oxen have been replaced with a station wagon and items that can be purchased at the store include artisanal coffee, snow chains, or a phone charger.

To serve as a travel guide, the game educates players about different destinations and activities throughout the entire state, particularly those that take center stage in winter months. Players are able to start in any part of the state and then continue along a connecting path that loops through Eastern Oregon, Southern Oregon, Portland Region, Oregon Coast, Mt. Hood & Columbia River Gorge, Willamette Valley and Central Oregon.

While the original game enabled players to hunt for deer and buffalo, this 2.0 version offers mountain biking in the Columbia River Gorge, truffle hunting in the Willamette Valley, and ice skating in central Oregon.

The game’s site is accessible through TravelOregon.com through Dec. 16.   

Travel Oregon is working with several media partners selected for their relevance to the game. For example, the game features a "book your trip" option in several of the menus and clicking on this link will take players directly to a bespoke page - created to mimic the original game's look and feel - where they can then book via Expedia.

Additional media partnerships include Buzzfeed, Atlas Obscura, Undertone, and Reddit.

Travel Oregon's social agency Sparkloft is running a paid social campaign across Facebook, Twitter, and Instagram.

The tourism bureau is also leveraging online video and audio assets through its media buy.

The game was developed under license from Houghton Mifflin Harcourt to ensure that it harkens back to the original experience and is optimized for the browsers Chrome, Safari and Firefox.

 

 

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October 30, 2017 at 12:18PM

The iPhone X Arrives Friday. Here’s What You Need to Know. Technology

By BRIAN X. CHEN from NYT Technology http://ift.tt/2gXvlGj
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Havas' Socialyse Hires Publicis Veteran For New COO Role

Havas' Socialyse Hires Publicis Veteran For New COO Role

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Havas Group's Socialyse has appointed Philippe Torloting as the social media shop's first chief operating officer. He will be responsible for developing new strategies for disciplines such as influencer marketing, listening, performance content as well as improving Socialyse’s platform and products. Based in Paris, he is also tasked with better connecting the agency’s international network, as well as strengthening global business development efforts. He joins Socialyse after 11 years at Publicis Groupe, where he was deputy general manager of Blue449, having previously worked at sibling shops Moxie and DigitasLBi.

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October 30, 2017 at 11:05AM

While Industry Predicts Strong Sales, JC Penney Summons Scrooge

While Industry Predicts Strong Sales, JC Penney Summons Scrooge

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New research from the National Retail Federation points to a healthy increase in sales this holiday season, with the average consumer spending $967.13, a 3.4% increase from last year.



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October 30, 2017 at 09:17AM

Social Media Has A Fake News Problem - And TV Could Help

Social Media Has A Fake News Problem - And TV Could Help

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Worried about "trust" in news organizations? Social media still scores low results next to traditional news media, even as people are using it heavily for news.



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October 30, 2017 at 09:02AM

Majority Of U.S. Banking Customers Vocal When Displeased

Majority Of U.S. Banking Customers Vocal When Displeased

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Seventy-eight percent of Americans will “take action” if unhappy with their bank’s customer service and more than one in five will leave their bank, according to a study.

Other forms of expressing displeasure include venting on social media platforms, according to the Avaya-commissioned Customer Experience in Banking 2017.

When asked about the experience of calling into their bank's contact center, respondents listed the following as their top pain points:  1. I am kept waiting for a long time on the phone; 2. the agent never seems to understand how to resolve my problems; 3. every time I call, I am asked to repeat my problem.”

The survey also showed that Millennials listed these particular call-center issues more than any other age group; which isn’t surprising, considering Millennials also showed a greater willingness to bank online or via a mobile app.

Eighty-six percent of Americans believe financial “virtual advisers” would be beneficial to them when dealing with a problematic transaction  such as suspicion of fraud; with 85% feeling it could lead to faster resolution of their banking enquiries.

Not surprising, 62% of Americans want their problem resolved on the first point of contact regardless of how they choose to contact their bank, The expectations stem in part to the shift to a digital world, which has streamlined  access to information and as such, consumers have come to demand that services — including the banking industry — deliver unparalleled customer service. 

The problem is many contact center agents in financial institutions aren’t prepared to deal with a wide range of inquiries, said Karen Hardy, vice president, product and solutions marketing at Avaya.

“To improve customer service moving forward, large banks need to ensure their contact center agents are equipped to deal with inquiries on every platform, and just as importantly, can shift across platforms without forcing the consumer to explain their issue repeatedly,” she said in a release.

On Sept. 11-12, an online survey was conducted among 1,007 randomly selected American adults who are also Springboard America Community panel members. The margin of error — which measures sampling variability — would be +/-3.1%, 19 times out of 20. The results have been statistically weighted according to education, age, gender, region, and ethnicity American Community Survey data to ensure a sample representative of the entire adult population of America.

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October 30, 2017 at 06:55AM

Mark Warner: Tech Millionaire Who Became Tech’s Critic in Congress Technology

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Farhad and Mike’s Week in Tech: Twitter and Reddit Take a Stand Technology

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When Agencies Practice What They Tweet, Or Not

When Agencies Practice What They Tweet, Or Not

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While many agencies view the usual roundup of Facebook, Instagram, and Twitter as mere self-promotional tools, social media serves as the ultimate proof of concept. After all, if an agency can't raise its own visibility, can it deliver what it promises for clients?

This is why is it notable that creative shop Preacher refuses to engage with Twitter at all.

"When it came to whether or not to have one, we started by asking ourselves, like we always ask our client partners, 'why?'," says Seth Gaffney, co-founder, Chief Strategy Officer at Austin-based Preacher. "We couldn't find an answer that made the time investment worth it."

The agency isn't against all social media, believing Instagram is a better outlet for its voice.

"Instagram has always felt more like a tool for celebration rather than critique, which gives us the best opportunity to spread the good word and attract optimistic, soulful people," Gaffney explains, adding that clients don't seem to mind its non-tweeting attitude.

"In short, I guess you could say Preacher’s not on Twitter because Donald Trump is and [San Antonio Spurs coach] Gregg Popovich isn’t."

Others point out that Twitter is a useful tool -- and in many ways a public utility -- but it remains unproven that using the platform to target potential clients or generate revenue, is effective.

"I see it more like a newspaper with publishers and readers than a peer-to-peer networking," says Nick Cavet, digital lead, VSA Partners.

Agencies just might not have the resources to put against things like Twitter since it doesn't show a solid return-on-investment, he says. Unless the agency has the time and resources to allocate to the platform, it could cut into work the agency would do to service its clients.

In fact, some agency execs question why more agencies don't abandon their Twitter accounts. All the top leaders at VSA Partners, for instance, aren't active tweeters. Another agency executive explains he received too many unsolicited job requests, while yet another says she is too busy.

Agencies often engage in Twitter due to a "me-too" complex, asserts Cavet, noting, "They create an account to check the box that their agency can 'do social’."

These shops go through the motions without having the appropriate teams to manage, or a good strategy, KPIs or content. "Still, they need to check that box," he says.

Of course some shops -- notably R/GA and Firstborn -- have woven Twitter into their core, leveraging it to show off their creativity, culture and content capabilities. These agencies have dedicated teams to manage the platform -- responsible for targeting the best #hashtag conversations, live streaming, and making the agency a go-to source for thought leadership.

"If you want to target an individual -- say that you want to do business with -- there are much better alternatives," argues Cavet, adding, "Twitter remains the better place to get real-time updates from individuals held in high regard in our society. And the platform remains the go-to for news, politics, TV and sports figureheads."

As far as the industry’s top agency brass goes, most are not that visible on Twitter.

WPP does host multiple Twitter accounts, but CEO Martin Sorrell only opened his official account in September after taunting Twitter CEO Jack Dorsey that he would only do so if Dorsey appeared in person at the DMEXCO conference.

Dorsey showed up for a chat and Sorrell opened his verified account by acknowledging #ADealsADeal. Since Sorrell's Sept.13 debut, he has tweeted only twice, though attracting some 4,753 followers. There are several amusing imposters, however, pretending to be Sir Martin.

Sorrell's erstwhile approach to Twitter is mimicked by his fellow CEO colleagues. Publicis Groupe's Arthur Sadoun started his tenure strong by hosting a Twitter Q&A, but since that June 26 date, his 3,293 followers have received one message on Oct. 3 about some exciting "Marcel use" cases.

Dentsu Aegis's Jerry Buhlmann does not have an active public account, nor does Michael Roth, chairman and CEO of Interpublic Group.

Roth, however, does silently lurk, logging into the IPG’s corporate social accounts on his phone/desktop to track conversations when he wants.

“At IPG, our social media accounts focus on our agency brands and the work we do for clients, not on me," says Roth. "Speaking of, I encourage your readers to learn more about our client-first culture on Twitter, Facebook and LinkedIn," he jokes.

When Roth does engage on business issues, he prefers via direct communications with employees, clients and shareholders.

MDC Partners’ CEO Scott Kauffman, a digital native, is one of the more active Twitter users. Social media allows leaders to emote in real-time, said Kauffman during Ad Week explaining that he felt he needed to become more vocal after August's violence in Charlottesville.

Now, Kauffman intermixes sports quips with the need to impeach Trump via #Undo45 and "how Trump "supporters" should be called 'sympathizers' or 'apologists,' like the populace of Nazi Germany," said another tweet.

Nonetheless, while Kauffman may express controversial viewpoints, few are listening, he had fewer than 495 followers at press time.

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October 29, 2017 at 03:13AM

An Explanation of Initial Coin Offerings Technology

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At Facebook, Hand-Wringing Over a Fix for Fake Content Technology

By MIKE ISAAC from NYT Technology http://ift.tt/2zcKP0t
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Hearing Amazon’s Footsteps, the Health Care Industry Shudders Technology

By NICK WINGFIELD and KATIE THOMAS from NYT Technology http://ift.tt/2zdrdJK
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How to Stop Waking Up the iPhone Technology

By J. D. BIERSDORFER from NYT Technology http://ift.tt/2llSZ0k
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How Floyd Mayweather Helped Two Young Guys From Miami Get Rich Technology

By NATHANIEL POPPER from NYT Technology http://ift.tt/2zJElCB
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Honda Turns Homeowners' Garages Into Dealerships

Honda Turns Homeowners' Garages Into Dealerships

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The experiential effort From Sid Lee is supported with online, social media and a television campaign to invite customers to sign up online for test drives of the two of the brands new SUV models.



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October 27, 2017 at 11:16AM

Trump Reacts To 'Impeachment' TV Ad Buy, Ironically Draws Attention To It

Trump Reacts To 'Impeachment' TV Ad Buy, Ironically Draws Attention To It

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In an apparent attempt to delegitimize a paid ad campaign calling for his impeachment, President Donald J. Trump actually drew attention to it by tweeting it to his legions of Twitter followers. "Wacky & totally unhinged Tom Steyer, who has been fighting me and my Make America Great Again agenda from beginning, never wins elections!" Trump tweeted Friday morning in response to a multi-million paid ad campaign launched earlier this week by billionaire Tom Steyer calling for President Trump's impeachment and encouraging viewers to sign a petition at NeedToImpeach.com.



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October 27, 2017 at 10:43AM

Charge For Every Media Company: Into The Video Pool!

Charge For Every Media Company: Into The Video Pool!

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Every media company seems to want video on its digital platforms. That's where the big advertising money is. But to no one's surprise, it can be very hard to do well.



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October 27, 2017 at 09:32AM

ABM Adds Value To B2B Email Programs

ABM Adds Value To B2B Email Programs

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Account-Based Marketing (ABM) is infiltrating advertising agencies, with a majority of marketing professionals now utilizing the strategy to help their clients.



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October 27, 2017 at 07:20AM

Russia Fanned Flames With Twitter, Which Faces a Blowback Technology

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