Wednesday, April 25, 2018

Vitaminwater Active Aims For Average, With 'Sorta-Fit Guy'

Vitaminwater Active Aims For Average, With 'Sorta-Fit Guy'

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The brand's newest line modestly positions itself as "the sports drink for the rest of us."



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April 25, 2018 at 04:07PM

Peter Thiel Drops Bid To Acquire Gawker

Peter Thiel Drops Bid To Acquire Gawker

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He is backing away from his year-long pursuit of the site in order to avoid a potential lawsuit, per 'The Wall Street Journal.' The acquisition of Gawker's remaining assets would have allowed Theil to remove any stories related to him that remain on the site.



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April 25, 2018 at 03:15PM

Sonos Airs Smart Speaker Ads For Sound Quality, Not Just Alexa-Listening

Sonos Airs Smart Speaker Ads For Sound Quality, Not Just Alexa-Listening

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"The spots are meant to complement the dystopia of Gilead by highlighting the foibles of the 'smart home'" Dmitri Siegel, vice president of global brands, tells "Marketing Daily."



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April 25, 2018 at 02:07PM

Inside the SeaWorld And HP Email Marketing Programs

Inside the SeaWorld And HP Email Marketing Programs

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One sells computers, the other vacation attractions. But both rely on email to engage customers.



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April 25, 2018 at 01:36PM

Musical.ly Referred To FTC For Allegedly Violating Children's Privacy Rules

Musical.ly Referred To FTC For Allegedly Violating Children's Privacy Rules

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The industry self-regulatory group Children's Advertising Review Unit has referred the social network Musical.ly to the FTC for allegedly collecting personal information from minors younger than 13.



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April 25, 2018 at 01:36PM

Tapping Into Culture Maximizes Effectiveness, Boosts Engagement

Tapping Into Culture Maximizes Effectiveness, Boosts Engagement

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Demography and digitalization are the two most transformative and disruptive forces in our society. The growth and influence of the Hispanic consumer, coupled with increased social, pop culture and political clout of African-Americans is transforming the American cultural landscape.



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April 25, 2018 at 01:11PM

Every Moment Matters

Every Moment Matters

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The battle for consumer hearts and minds is fought in the trenches. Mass marketing can provide aerial coverage - informing, entertaining and persuading - but it's the smaller interactions with a brand that can sometimes turn the tide. Smart, attentive engagements can breakthrough when little else seems to have impact. By digging into the customer journey, brands can seek out and respond to everyday pain-points, functional interactions, even product delivery. Any of which can be the difference between a loyal, advocating fan and a one-and-done transaction.



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April 25, 2018 at 01:11PM