By NELLIE BOWLES and ADAM SATARIANO from NYT Technology https://ift.tt/2HLoZoK
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Wednesday, April 25, 2018
Google, McClatchy Partner For Local News Subscription Service
Google, McClatchy Partner For Local News Subscription Service
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News company McClatchy, which operates 29 newspapers in 14 states,is partnering with Subscribe to offer access to all its publications with one tap.
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April 25, 2018 at 12:30PM
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News company McClatchy, which operates 29 newspapers in 14 states,is partnering with Subscribe to offer access to all its publications with one tap.
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April 25, 2018 at 12:30PM
Twitter Reports 2 Profitable Quarters, Credit International Activity
Twitter Reports 2 Profitable Quarters, Credit International Activity
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Owned-and-operated ad revenue was up 28% year-over-year, which CEO Jack Dorsey said was driven by continued audience growth, differentiated ad product features, improved ROI, and better sales execution.
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April 25, 2018 at 12:14PM
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Owned-and-operated ad revenue was up 28% year-over-year, which CEO Jack Dorsey said was driven by continued audience growth, differentiated ad product features, improved ROI, and better sales execution.
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April 25, 2018 at 12:14PM
In Journalism We Trust (Not So Much)
In Journalism We Trust (Not So Much)
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The bad news is 71% of the world's top journalists believe the public has "lost trust" in them. The good news is that's a significant improvement from a year ago, when 91% of journalists responding to Cision's annual "State of the Media" survey was fielded. As positive as the trend line may seem, the perception continues to be overwhelmingly negative for a profession that fundamentally relies on people's trust and confidence in their craft, especially in the U.S. which continues to have the greatest level of cynicism among journalists. Many factors have contributed to the lowering of journalists' esteem, especially the role of so-called "fake news" dissemination. Fifty-six percent of the respondents -- 59% in the U.S. -- cited "fake news" specifically in accelerating skepticism among consumers.
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April 25, 2018 at 11:20AM
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The bad news is 71% of the world's top journalists believe the public has "lost trust" in them. The good news is that's a significant improvement from a year ago, when 91% of journalists responding to Cision's annual "State of the Media" survey was fielded. As positive as the trend line may seem, the perception continues to be overwhelmingly negative for a profession that fundamentally relies on people's trust and confidence in their craft, especially in the U.S. which continues to have the greatest level of cynicism among journalists. Many factors have contributed to the lowering of journalists' esteem, especially the role of so-called "fake news" dissemination. Fifty-six percent of the respondents -- 59% in the U.S. -- cited "fake news" specifically in accelerating skepticism among consumers.
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April 25, 2018 at 11:20AM
Injecting Some Reality Into The Climate Change Debate
Injecting Some Reality Into The Climate Change Debate
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April 25, 2018 at 11:20AM
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Y&R New York and Red Fuse are lending their talents pro bono to partner with The Climate Reality Group to introduce The Climate League, a campaign to raise awareness of climate change and to launch a formal petition to add science and climate education into more school curricula in the U.S.
The creative aligns with the idea that many people are more likely to believe in fake concepts, like zombies, but not the reality of changing climate.
"People believe in vampires, zombies and other mythical creatures, but somehow one in four Americans does not believe in climate change," says Rebeca O’Leary, executive director, The Climate Reality Group. "We showcase shocking statistics on Americans’ skepticism behind this sad reality."
The campaign launched on Earth Day (April 22) with a website, social posts and a billboard in Times Square.
Visitors to the website are encouraged to sign a petition calling on U.S. Secretary of Education Betsy DeVos to expand science and climate education beyond the 29 states that currently include these subjects in their curriculum.
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April 25, 2018 at 11:20AM
Purple's Hyper Elastic Marketplace
Purple's Hyper Elastic Marketplace
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Who says there's no room for a new brand in the increasingly cluttered mattress brand category? Brett Swensen, email and automation manager, at fledgling mattress brand Purple demonstrated how elastic it actually is, both literally and figuratively. During this morning's keynote at the Email Insider Summit in Captiva, FL, Swensen began with a video produced by his content team demonstrated how elastic Purple mattress' "hyperelastic polymer" is by stretching a piece as far as it could go before it snapped. The material traversed two rooms in the company's showroom before it snapped -- in ultra slow-motion -- like scene from a cinematic explosion
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April 25, 2018 at 10:17AM
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Who says there's no room for a new brand in the increasingly cluttered mattress brand category? Brett Swensen, email and automation manager, at fledgling mattress brand Purple demonstrated how elastic it actually is, both literally and figuratively. During this morning's keynote at the Email Insider Summit in Captiva, FL, Swensen began with a video produced by his content team demonstrated how elastic Purple mattress' "hyperelastic polymer" is by stretching a piece as far as it could go before it snapped. The material traversed two rooms in the company's showroom before it snapped -- in ultra slow-motion -- like scene from a cinematic explosion
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April 25, 2018 at 10:17AM
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