Friday, October 6, 2017

Ad Tech Headcount Analysis Finds 'Brand Safety' Expanding, DSPs/SSPs Waning

Ad Tech Headcount Analysis Finds 'Brand Safety' Expanding, DSPs/SSPs Waning

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Based on an anecdotal analysis of employment trends among leading ad technology companies and platforms, the industry is expanding ad a healthy clip -- +9% overall -- but some sectors are growing faster than others, especially firms that provide data and analytics about "brand safety" or the quality of digital advertising placements. That finding, which was released as part of a quarterly analysis published by Pivotal Research Group analyst Brian Wieser, may reflect the psyche of digital brand marketers, who seem full of angst about their digital marketing efforts.



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October 6, 2017 at 09:21AM

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