Balancing Owned, Earned and Paid Media Ain't Easy

Balancing Owned, Earned and Paid Media Ain't Easy

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In marketing circles, the current construct for developing a strategy revolves around paid, earned and owned media. This is a useful model to start with, but it doesn't provide enough granularity around timing. A strong strategy for marketing campaign development requires you think how these three areas interact and at what time you should be launching each phase.



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October 18, 2017 at 08:28AM