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In the world of software, buzzwords come and go -- but if you watch their trajectory, you can see where things are going. It used to be you wanted your content to go "viral" and you wanted your apps to be "sticky." But now, for investors and startups looking to get a foot in the door, subtlety has been replaced by a clear urgency. Developers want their software to be addictive, a habit that users can't break, that connects at a level that transcends thought. And investors are all in. They want the next Candy Crush or Pokemon Go, using a mix of feedback tricks and ever-increasing burst of digital feedback that tickle our brain's most addictive substance: dopamine.
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October 23, 2017 at 02:02PM
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