http://ift.tt/2i0g5IN
Is massive reach enough to justify partnering with an influencer today? According to Sarah Anne Spaulding, Social Media Manager and Chief Content Editor for Macy's, it's more important to look at the content an influencer produces and whether that is in line with your brand's messaging, than how many likes and followers they have. For Macy's, influencer partnerships are almost like an extension of the brand's creative team, she said during the OMMA at Advertising Week panel "How to Evaluate Influencer Campaigns."
Social media
via MediaPost.com http://ift.tt/2nAOR8B
October 10, 2017 at 03:30PM
No comments:
Post a Comment