If You Have Built It, They MIGHT Eventually Come

If You Have Built It, They MIGHT Eventually Come

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Born after the mid-1990s till early 2000s, Generation Z is the first "digitally native" group to grow up not knowing a world before cellphones, smartphones and other digital devices. But a National Retail Federation study found that 67% of Generation Z shops in a brick-and-mortar store most of the time with another 31% shopping in-store sometimes, indicating that 98% of Gen Z shops in store.



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October 4, 2017 at 01:22PM