Tuesday, October 3, 2017

The Advertising and Marketing Ivory Tower Is Crumbling

The Advertising and Marketing Ivory Tower Is Crumbling

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The Association of National Advertisers (ANA) published an eye-opening report earlier this month that has drastic (and perhaps dire) consequences for our industry. As an adjunct professor of advertising at the University of Colorado in Boulder and as the CEO of an agency, I have seen the growing knowledge divide between academia and the industry into which we are graduating students.



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October 3, 2017 at 10:53AM

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