True[X], Innovid To Bring Interactive Advertising To Fox OTT Channels

True[X], Innovid To Bring Interactive Advertising To Fox OTT Channels

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Innovid and True[X] will bring interactive "Engagement Ads" to Fox streaming platforms in the coming months, with A+E Networks to follow. The ads allow consumers to engage with a longer ad before a show begins to have an ad-free experience, or a lean-back experience with regular ad breaks.



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October 18, 2017 at 09:46AM