Walled Gardens Are Back -- But Don't Expect A Bountiful Harvest

Walled Gardens Are Back -- But Don't Expect A Bountiful Harvest

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Facebook and Google represent an advertising duopoly. In a sense, we've come full circle and returned to the early days of the commercial internet, when walled gardens like AOL and Yahoo were the main games in town. Of course, walls are "in" these days, as any political junkie or "Game of Thrones" fan can tell you. But, while walls are intended to bring consumers a sense of structure and security, critical issues such as ad fraud, viewability and fake news are far less transparent behind the walls.



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October 6, 2017 at 08:18AM