http://ift.tt/2Dv0kio
Separate your transactional emails from your customer service reminders, using different IP addresses for each. Make sure that Google’s recapcha is on your registration screen to prevent bots from signing up. Use SPF, DKIM and DMARC authentication. And always insist on double opt-in.
These are among the 43 guidelines offered by ZeroBounce in The Complete Guide to improve Inbox And Deliverability, a paper released on Thursday.
The purpose of this free practical advisory is to "help companies who are struggling to reach their audience," says spokesperson Corina Leslie.
She adds that the report is a I"resource from which they can learn, step by step, what to do to avoid deliverability issues and improve their communication and overall marketing performance."
In addition to tips, the report provides technical details and partial vendor listings in some instances. When advising readers to use a reputable DNS provider, for example, ZeroBounce lists such firms as Cloudflare and DYN Managed DNS.
ZeroBounce, the provider of an email validation service, contends that 2017 was the year of email marketing, noting that it outperforms channels like social media. However, email marketers face the kinds of challenges outlined in this report.
advertisement
advertisement
Social media
via MediaPost.com http://ift.tt/2nAOR8B
December 29, 2017 at 11:10AM
No comments:
Post a Comment