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Cheetah Digital, a global provider of cross-channel marketing software, has acquired Stellar Loyalty, a specialist in cloud-based B2C engagement software. Terms were not disclosed.
Peter Lim, CTO and co-founder of Stellar Loyalty, will serve as Cheetah Digital’s SVP of engineering innovation and will continue to run Stellar’s services, support and product teams.
Stellar Loyalty handles digital messaging via email, mobile, web, social and point-of-sale, utilizing demographic, behavioral transactional and contextual data, Cheetah says. The objective is to help brands deliver “relevant and personalized experiences,” Lim states.
The company’s first-party data platform uses batch and streaming capabilities to incorporate consumer engagement data, according to Cheetah Digital.
Headquartered in Silicon Valley with offices in Europe and Asia, Stellar Loyalty serves such clients as Yankee Candle, Cayman Airways, CraftWorks, and Harlequin. Its team includes veterans from Siebel Systems, Oracle, SAP, and Marketo.
Cheetah Digital works with such brands as Williams-Sonoma, American Express and Hilton. It has 25 offices in 13 countries.
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July 30, 2018 at 02:28PM
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