https://ift.tt/2Ns9bXx
Amobee, the digital marketing technology company, completed its deal for video advertising firm Videology -- which filed Charter 11 bankruptcy back in May.
Amobee was named the winner of the auction to take control of the assets of Videology in July -- a final net purchase of $101.2 million.
The company says the addition of Videology now combines TV, social and digital in a single platform. That neatly separates Amobee from other demand-side platforms on the market.
Amobee also announced that Scott Ferber, founder, chairman, CEO Videology, has been named Chief Innovation Officer.
Domenic Venuto is now the COO, Amobee. Venuto had been general manager of IBM Watson’s Consumer Division and Watson Advertising. Erica Golden is now chief people officer of Amobee. Previously she head of global talent development at Apple.
Amobee is owned by Singtel, the large Singapore communications technology that reaches more than 700 million mobile subscribers.
Amobee original bid for Videology was $117.3 million. Adjusting for an asset purchase agreement, gave the deal a net price of $101.2 million.
advertisement
advertisement
Social media
via MediaPost.com https://ift.tt/2nAOR8B
August 28, 2018 at 02:30PM
No comments:
Post a Comment