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Digital video advertising spending will continue to hit sharp gains -- rising nearly 30% to $27.82 billion this year, according to eMarketer.
Total digital video ad spending -- which includes social platforms -- will make up 25% of all U.S. digital ad spending.
Facebook will command an industry-leading $6.81 billion (including Instagram) -- a 24.5% share of all video ad spending in the U.S. eMarketer expects double-digit percentage growth for the social media platform through 2020.
Video ad spend is 30% of Facebook’s total revenue. Facebook controls nearly 87% of U.S. social network video ad spending.
YouTube will earn $3.36 billion -- 11% of total U.S. digital video spend. YouTube will be up 17.1% over last year. YouTube gets 73% of its ad revenues from video in the U.S.
Twitter will rise 12% to $633.3 million, a 2.3% share of total video spending; some 55% of its total U.S. ad revenues from video in 2018. Twitter earns an 8.1% share of U.S. social video ad spending.
Snapchat’s U.S. video ad spend will rise 19% to $397.3 million this year -- a 1.4% share. eMarketer says video ad spend at Snapchat is projected to be 60% of Snapchat’s U.S. ad business.
Snapchat’s share of social video spending is projected to be 5.1% this year.
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October 9, 2018 at 10:34AM
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