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Disney has hooked up 14 promotional deals with a constellation of brands, ranging, literally, from A to Z - ADT to Zillow.
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May 1, 2018 at 03:20PM
Sajiton is your technology partner, enabling your business to build an instant and direct connection with your mobile target audience. We use the latest cloud/virtualization computing software, engaging mobile marketing tools, and innovative digital security platforms that are robust and cost effective to help you significantly increase your return on investment.
Tuesday, May 1, 2018
'Incredibles 2' Marketing Tie-Ins Are Just Incredible, Too
'Incredibles 2' Marketing Tie-Ins Are Just Incredible, Too
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Disney has hooked up 14 promotional deals with a constellation of brands, ranging, literally, from A to Z - ADT to Zillow.
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May 1, 2018 at 03:20PM
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Disney has hooked up 14 promotional deals with a constellation of brands, ranging, literally, from A to Z - ADT to Zillow.
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May 1, 2018 at 03:20PM
Mobile Pushes Social, Search Spend Higher
Mobile Pushes Social, Search Spend Higher
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Mobile accounted for 78% of social spend and 44% of paid-search spend during the first quarter of 2018.
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May 1, 2018 at 03:00PM
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Mobile accounted for 78% of social spend and 44% of paid-search spend during the first quarter of 2018.
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May 1, 2018 at 03:00PM
You Really Do Need Your Beauty Sleep (Just Ask Beautyrest)
You Really Do Need Your Beauty Sleep (Just Ask Beautyrest)
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May 1, 2018 at 01:54PM
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Beautyrest is introducing a new advertising campaign to emphasize the importance of restful sleep. Developed with creative agency Anomaly, the ads are designed to show how people have become accustomed to accepting insufficient sleep along with a female voiceover stating how important sleep is to achieving success during non-sleep hours.
See the work here, here and here.
Launching May 14, the campaign — with media handled by Initiative — includes national TV spots, social and digital content.
The sleep brand has also entered a partnership with composer Max Richter to bring "Max Richter’s SLEEP," an eight-hour immersive "lullaby" to cities across North America. Attendees experience this one of-a-kind concert on Beautyrest mattresses, not concert seats, that is designed to explore the "restorative journey" bodies experience at night.
After premiering at SXSW in Austin, TX in March, the concert tour will next stop in New York City on May 4 and 5.
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May 1, 2018 at 01:54PM
Making The Leap From Sports Marketing To The Marketing Of Sport
Making The Leap From Sports Marketing To The Marketing Of Sport
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Sports thrive on history, decades of fan loyalty, and the record-breaking moments of today.
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May 1, 2018 at 01:54PM
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Sports thrive on history, decades of fan loyalty, and the record-breaking moments of today.
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May 1, 2018 at 01:54PM
Inside The Ad Council's Campaign Review Committee
Inside The Ad Council's Campaign Review Committee
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With this week's announcement that Margaret Johnson, chief creative officer of advertising agency Goodby, Silverstein & Partners, is a new CRC Chair, the Ad Council is revealing what happens behind these closed doors.
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May 1, 2018 at 08:06AM
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With this week's announcement that Margaret Johnson, chief creative officer of advertising agency Goodby, Silverstein & Partners, is a new CRC Chair, the Ad Council is revealing what happens behind these closed doors.
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May 1, 2018 at 08:06AM
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