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Beautyrest is introducing a new advertising campaign to emphasize the importance of restful sleep. Developed with creative agency Anomaly, the ads are designed to show how people have become accustomed to accepting insufficient sleep along with a female voiceover stating how important sleep is to achieving success during non-sleep hours.
See the work here, here and here.
Launching May 14, the campaign — with media handled by Initiative — includes national TV spots, social and digital content.
The sleep brand has also entered a partnership with composer Max Richter to bring "Max Richter’s SLEEP," an eight-hour immersive "lullaby" to cities across North America. Attendees experience this one of-a-kind concert on Beautyrest mattresses, not concert seats, that is designed to explore the "restorative journey" bodies experience at night.
After premiering at SXSW in Austin, TX in March, the concert tour will next stop in New York City on May 4 and 5.
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via MediaPost.com https://ift.tt/2nAOR8B
May 1, 2018 at 01:54PM
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