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Fresh out of undergrad, and before I became a marketing researcher, I was a publicist. Fascinated by the "machinery" that helped direct the media conversation, frame brand perceptions and ultimately consumer behavior, PR actually led me to research, as I was captivated by the ability of statistics and consumer insights to add truth and empirical fact to that dialogue. In graduate school, my studies aided my further understanding of that interconnectivity.
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October 10, 2017 at 01:46PM
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