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We weren't prepared for tears in this routine focus group, testing a television campaign for a health care system. Seven Spanish-speaking Los Angeles residents were just introducing themselves, when one broke down crying. She shared being undocumented after 24 years in the U.S. The others in the group squirmed uncomfortably. The moderator moved to the next participant, but the uneasiness lingered. .
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October 10, 2017 at 01:46PM
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