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The thing about Facebook that makes it so powerful is that it has the courage of its convictions. When Mark Zuckerberg made his first play in virtual reality, it was a big one. He purchased the Oculus Rift for $2 billion back in 2014. You can argue that Oculus hasn't had a big impact, and has had more than its share of internal drama and turnover. But the Oculus purchase brought some serious VR talent in-house. Facebook has been working hard to turn that early bet into a global phenomenon. Now we're starting to see the output of this investment, which comes in three categories: hardware, software, and a vision of the long-term importance of AR and VR to users worldwide.
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October 16, 2017 at 01:17PM
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