Monday, October 16, 2017

How to Ensure AI Doesn't Make Your Customers Hate You

How to Ensure AI Doesn't Make Your Customers Hate You

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"South Park" viewers got a taste of AI gone bad when characters on the show deliberately messed with viewers' Amazon Echo devices, adding weird items to viewers' grocery lists, changing their clocks and getting devices to repeat obscenities. While your marketing plan probably doesn't aim to create chaos for consumers, you must be cautious about how your AI-powered outreach actually operates in the wild.



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October 16, 2017 at 12:25PM

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