Cybersecurity Study: 3% Of Consumers See Marketing, Advertising As 'Trustworthy'

Cybersecurity Study: 3% Of Consumers See Marketing, Advertising As 'Trustworthy'

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Consumers are concerned about someone accessing their personal information so much so that they will take their business elsewhere if they don't think a company is properly handling their data. The bad news for marketers is that on the types of businesses that consumers trust the most, marketing and advertising is dead last, according to a new study. The study comprised a survey of a nationally representative sample of 2,000 U.S. adults conducted by conducted by PwC and BAV Group.



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November 6, 2017 at 10:36PM