Friday, November 24, 2017

Thanksgiving Day Online Consumer Spend Rises 16.8% YoY

Thanksgiving Day Online Consumer Spend Rises 16.8% YoY

http://ift.tt/2A5mk55

Search has become a top driver for retailers, according to the data. Paid search at 22.2% and organic search at 19.5% drives a good chunk of retail sales. Direct traffic drives at 23.5%, email at 24.9% and shopper helper sites at 5.8%. The Adobe data suggests shopper and social sites see the strongest increase in performance, with 16.9% and 18.7% growth, respectively, YoY.



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via MediaPost.com http://ift.tt/2nAOR8B

November 24, 2017 at 09:13AM

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