Google, Facebook Duopoly Takes Between 60% And 70% Of U.S. Ad Market Share

Google, Facebook Duopoly Takes Between 60% And 70% Of U.S. Ad Market Share

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Digital Content Next CEO Jason Kint tweeted a chart on Twitter Thursday showing how Google and Facebook control the advertising market. Using data from eMarketer and others, the chart shows "how the two platforms inhaled the digital advertising market" between 2004 and 2017.



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November 2, 2017 at 02:01PM