Has Madison Avenue's Gender Diversity Become A Little Too Diverse?

Has Madison Avenue's Gender Diversity Become A Little Too Diverse?

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The good news is the ad industry is making strides in gender diversity. The bad news is it has spawned so many concurrent efforts that the movement may have grown a little too diversified. Take one, The 3% Conference. When it was created in 2010, it's mission was to grow the percentage of U.S. creative directors from an estimated 3% to a more gender equitable 50%. Seven years later, the industry estimates 29% of creative directors now are women. While strides still need to be made, there's some concern that the gender diversity movement has become a little too strident, at least in terms of the number and diversity of competing organizations, initiatives, voices and messages competing for attention in the marketplace.



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November 19, 2017 at 09:14AM