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The travel industry is undergoing a transformation. While frequent-flier miles and tiered loyalty programs were once the key to consumers' hearts, travelers are increasingly craving the cheapest price, deprioritizing points in favor of lower fares. As booking sites like Hopper and Google Flights place a further emphasis on price, and disruptors like Airbnb become a household name, legacy travel brands must consider how to drive excitement among travelers and redefine loyalty at all phases of the consumer journey.
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November 17, 2017 at 01:23PM
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