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The complete
Gunn Media 100, ranked 1 - 100:
| Campaign | Brand | Agency | Country | Points |
| Capacity Based McDelivery | McDonald's | OMD | Singapore | 136.1 |
| Hungerithm | Snickers | MediaCom / Clemenger BBDO | Australia | 131.2 |
| Reword | Headspace | Leo Burnett / Starcom | Australia | 129.1 |
| Bachelor Of Shaving | Gillette | MediaCom | India | 122.5 |
| Bradshaw Stain | Tide | Saatch & Saatchi / Hearts & Science | USA | 106.1 |
| Best Day Of My Life | Shell | MediaCom | UK | 105.4 |
| Sport Chek - The Fastest Olympic Campaign! | Sport Chek | Touche PHD | Canada | 101.3 |
| Bully Ads | Canadian Safe School Network | Touche PHD | Canada | 101.3 |
| Yasmin's Sex-Ed Revolution | Yasmin | PHD | China | 96.7 |
| Like My Addiction | Addict'Aide | BETC | France | 87.2 |
| A Unicorn-ucopia of Marketing Wins | 20th Century Fox | Zenith | USA | 86.4 |
| Reinventing The Athlete Tour | Nike | Mindshare | China | 86 |
| The Debate Headache | Excedrin | PHD | USA | 78.4 |
| Mountain Dew League | Mountain Dew | OMD | USA | 73.1 |
| DB Export Beer Bottle Sand | DB Export | PHD | New Zealand | 72.3 |
| The Laws of Gilead | The Handmaid's Tale | UM | USA | 71.3 |
| Celebrate with M | M&M's | MediaCom | USA | 68.7 |
| Cornetto Love Notes | Cornetto | PHD | China | 68.4 |
| Care Counts | Whirlpool | Digitas | USA | 68 |
| Girl Emojis | Always | Starcom | USA | 67.1 |
| Light Up The Nation | Budweiser | Anomaly / UM | Canada | 65.7 |
| Singing Our Way To The Top Of The Box Office | Sing (Universal Pictures) | MediaCom | UK | 65.7 |
| Make Lego The Star Of Christmas | LEGO | UM | Australia | 61.4 |
| Batman Barges In | The Lego Batman Movie | PHD | UK | 59.7 |
| Sberbank. Neighbourhoods | Sberbank | Good / Dentsu Smart | Russia | 56.6 |
| Sea Hero Quest | Deutsche Telekom | Saatchi & Saatchi / MediaCom | UK | 56.6 |
| Nike Unlimited Stadium | Nike | BBH | Singapore | 56.3 |
| Social Enablers For Gamers In China | Pizza Hut | Mindshare | China | 56.2 |
| Anonymous Friend | Alcoholics Anonymous | JWT | Brazil | 55.9 |
| Missing Type | NHS Blood & Transplant | MediaCom | UK | 55.9 |
| The Fashion Mag Hijack | Stylight & Shazam | Mediaplus / Serviceplan | Germany | 55.7 |
| From Zica To Tiago | Tata Tiago | Wavemaker | India | 55.1 |
| Did You Mean | MailChimp | PHD | USA | 54.2 |
| Maggi Diaries - The Power To Make A Difference | Maggi | Wavemaker | United Arab Emirates | 54 |
| Inspiring The Athlete Within Every Woman | Nike | Mindshare | India | 53.8 |
| Made Possible By Melbourne | University Of Melbourne | McCann | Australia | 53.5 |
| AAMI Smartplates | AAMI Insurance | Ogilvy | Australia | 52.8 |
| Love Mrs Claus | Marks & Spencer | Mindshare | UK | 52.3 |
| The Coolest Way To Freeze Hunger | Mordisko | Initiative | Mexico | 52.2 |
| White Hats Needed | US Army | McCann / UM | USA | 51.9 |
| AiMen | Canal+ | BETC / Havas | France | 51.4 |
| Dove Programmatic Colours | Dove | Initiative | Argentina | 51.3 |
| M Live: Marriott International's Real Time Command Center | Marriott | Wavemaker | USA | 50.7 |
| You Know The Queen. Now Meet Elizabeth | Netflix | Havas | Singapore | 50.6 |
| #LeyeMierda | Territorio de Zaguates | OMD | Costa Rica | 50 |
| End The Silence | La Sirena | OMD | Dominican Republic | 50 |
| The Effect Of Speaking Beautifully | Dove | Mindshare | USA | 50 |
| Champions Hijack | Go Sport | TBWA\RADD / OMD | United Arab Emirates | 49.2 |
| The Unusual Football Field Project | AP (Thailand) | CJ Worx | Thailand | 47.9 |
| What's German | Plan.net | Mediaplus / Plan.net | Germany | 47.1 |
| The Reversed Trailer | Volkswagen | MediaCom | Norway | 46.6 |
| Fearless Girl | State Street Global Advisors | McCann | USA | 45.7 |
| Innovating Saving | Jet.com | R/GA | USA | 45.7 |
| No One Should Have No One | Age UK | Manning Gottlieb OMD | UK | 45.7 |
| Channel 4 Paralympics | Channel 4 | OMD / 4Creative | UK | 45.4 |
| Door Step School - A Street Naming Event for Social Change | Door Step School | Lodestar UM | India | 45.4 |
| Mobile Makeover For Gamers | L'Oreal Men Expert | Mindshare | China | 44.9 |
| EqualiTV | La Sirena | Pages BBDO / OMD | Dominican Republic | 44.3 |
| CoverGirl: Celebrating The Diversity Of Beauty | CoverGirl | Zenith | USA | 44.1 |
| Aveeno Masterbrand Cross Category Conversation | Aveeno | J3 | USA | 43.3 |
| The Vaseline Healing Project | Vaseline | PHD | USA | 42.9 |
| SickKids vs | SickKids Foundation | OMD | Canada | 42.8 |
| Google Home Of The Whopper | Burger King | DAVID | USA | 42.4 |
| Dunkin' Waze Mobile Ordering | Dunkin' Donuts | Trillia | USA | 41.8 |
| INFINITI Q50S - Unleash Your Potential | Infiniti | OMD | United Arab Emirates | 41.7 |
| Child Replacement Programme | Pedigree | Colenso BBDO / Starcom | New Zealand | 41.5 |
| Love This? Live There | Airbnb | Starcom | USA | 41.4 |
| 6 Pack Band | Brooke Bond Red Label | Mindshare | India | 41.4 |
| Diving into Data | Narellan Pools | Affinity | Australia | 41.4 |
| Snickers Crisper | Snickers | BBDO / MediaCom | USA | 41.4 |
| Lover Boy or Lava Lava Boys | Game of Bros | MediaCom | New Zealand | 41.2 |
| Pocket Patrol | Samsung | Leo Burnett / Starcom | Australia | 41 |
| Campbell's Storm Chaser | Campbell's Soup | Wavemaker | USA | 39.8 |
| Live Business | SAP | PHD | USA | 39.4 |
| #SuzukiSaturdays | Suzuki Vitara | the7stars | UK | 38.8 |
| PayTV Sweet Change | Paytm | McCann | India | 37.3 |
| Dark To Light | Gucci Guilty | MediaCom | UK | 37.1 |
| The Eiffel Tower, All Yours! | HomeAway | Blue 449 | UK | 37.1 |
| The Lenz | Telekom Electronic Beats | MediaCom | Germany | 37.1 |
| There's A Hero In All Of Us | GoPro | Mediabrands | USA | 37.1 |
| Green Light Run | adidas | TBWA\Hakuhodo | Japan | 36.6 |
| Equality Signs | Nike | JWT / Glue | Colombia | 36.4 |
| Discover Your Aloha | Expedia | Expedia Media Solutions | USA | 35.9 |
| The A/C Vests | Emirates NBD | FP7 / DXB | United Arab Emirates | 35.6 |
| The Virtual Crash Billboard | Parisian Road Safety | Serviceplan | France | 35.4 |
| Dads Share The Load | Ariel | MediaCom | India | 35.4 |
| The Late Shift | Transport for NSW | UM | Australia | 35.4 |
| Virtual Coastwatch | Maritime Safety | FCB | New Zealand | 35.4 |
| Emergency Collectibles | Kobe Shimbun | Dentsu | Japan | 35.2 |
| The Maybelline Snapchat Hack | Maybelline | TBWA | Singapore | 34.7 |
| #SantaProject | Macy's | Carat | USA | 34.3 |
| Ultimate Giving Pleasure | BMW | FCB / Carat | Russia | 34.1 |
| Sweden On Airbnb | VistSweden | Forsman & Bodenfors Gothenburg | Sweden | 33.5 |
| Independence Day: Resurgence | US Army | MRM//McCann | USA | 33.1 |
| Nature Adventure | Old Spice | Wieden + Kennedy | USA | 33.1 |
| Star Plus EK #NayiSoch | Star India | Mindshare | India | 33.1 |
| A Priceless Journey | MasterCard | UM | USA | 32.2 |
| Anti Abuse Dolls | Amnesty International | Kausa Havas Asuncion | Mexico | 32.2 |
| Cristal Barrio | Cristal | Initiative | Peru | 32.2 |
| Gatorade 5v5 | Gatorade | MKTG | USA | 32.2 |
| Heart Beat Drum | Huawei | MediaCom | Colombia | 32.2 |
| Hotel Of Legends | Victoria | MediaCom | Mexico | 32.2 |
| Debate | Snickers | MediaCom | Puerto Rico | 32.2 |
Check out Gunn Media 100 video presentation here.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
March 26, 2018 at 05:12PM
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