Sajiton is your technology partner, enabling your business to build an instant and direct connection with your mobile target audience. We use the latest cloud/virtualization computing software, engaging mobile marketing tools, and innovative digital security platforms that are robust and cost effective to help you significantly increase your return on investment.
Crown Media Family Networks has appointed Noble People as its media AOR following a competitive review that began in January. The incumbent agency was Zenith.
The New York-based Noble People will oversee strategic media planning and buying for the company’s linear networks, Hallmark Channel and Hallmark Movies & Mysteries including national print, video, radio, digital, social and out-of-home advertising. In addition, the agency will also help raise the profile of Crown Media’s recently-launched subscription video on demand service, Hallmark Movies Now, to serve as a destination for Hallmark’s unique brand of entertainment.
Crown Media's ad budget was $10.44 million in 2017, up from $9.36 million in 2016, according to Kantar Media.
Noble People will have to do more with less inventory after Crown Media's president/CEO Bill Abbott announced during last year's Upfronts that Hallmark Channel will cut ads in its original primetime shows by more than half to better compete with ad-free platforms like Netflix. Hallmark now airs between five and seven minutes of commercials in new episodes of its original hour-long series, down from 15 minutes of ads per hour in 2017.
Rao’s Homemade sauces have a cult following on the internet with obsessive and engaged fans touting their undying love, but the brand is now embarking on its first formal creative campaign under agency BBSP.
The campaign builds off its fan base by transforming online reviews into operatic musings performed by opera singer Michael Amante.
One spot, to that end, shows him singing “Girl, if U invite me over to eat pasta, and U use ANY sauce but Rao’s Homemade, hope U got an appetite cuz I ain’t eating any of that. BYE.”
In addition to search and social media, the integrated campaign includes 11 videos appearing via YouTube, Hulu, FoodNetwork.com and Food Network OTT Channels. The ads will be served via proximity retargeting to top in-market grocers via GroundTruth starting May 1. Out-of-home includes 30 side-by-side wall panels around Manhattan, including placements in Grand Central Station. There will also be a large, illuminated building wrap blocks from the Port Authority and Madison Square Garden on 37th and 8th.
See some of the work here and here.
The Dalton Agency is appointed agency of record for the Pace Center for Girls, a Florida-wide non-profit that provides at-risk young girls with education and job training skills. There was no previous AOR.
The agency will work with Pace to rebrand the organization to increase awareness and engagement and refine its fundraising goals.
First up, the agency will build the "strategic foundation" for the brand, as well as brand positioning and develop an integrated marketing plan, which is slated to include advertising, social, and PR.
