Tuesday, April 24, 2018

IAB Releases Branded Content Creation, Distribution Guide

IAB Releases Branded Content Creation, Distribution Guide

https://ift.tt/2K7KhuZ

The guide notes how to activate native advertising campaigns and measure the success of a campaign, using industry metrics of awareness, engagement and consideration.



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via MediaPost.com https://ift.tt/2nAOR8B

April 24, 2018 at 04:17PM

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