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Today's marketers, recognizing that multicultural audiences in the U.S. represent a massive opportunity, are seeking new ways to engage and define those communities. Historically, there's been two camps. On the one hand, there's general consumer marketing, which is meant to speak to the total market-what you might call a "Main Street, USA" audience. On the other hand, there's multicultural marketing, which by default has basically become a catchall for non-white audiences.
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April 23, 2018 at 01:38PM
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