Study Reveals Marked Social Adoption Differences Between Gen Z, Millennials

Study Reveals Marked Social Adoption Differences Between Gen Z, Millennials

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Yes, youth markets are driving adoption of new forms of social media, including content creation, but there are some pronounced differences among youngins. So-called GenZ (persons age 16-24) are much more pronounced in their adoption of Snapchat and YouTube than Millennials (persons 25-54), according to findings of a study  released today by VidMob.

The study is chockfull of other interesting factoids, like the finding that only 5% of app-savvy Gen Zers open a browser before an app when engaging with social media.

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August 2, 2018 at 12:41PM