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LinkedIn is appointing EP+Co as the platform's first social-media agency for B2C, following a multi-agency review. Before this, LinkedIn handled this account in-house.
Now, EP+Co will collaborate with LinkedIn to further evolve the brand’s social voice and engagement among its audience.
The agency's initial social strategy will aim to make professionals more productive and successful. Their first content is expected to debut shortly, says an agency representative. The size of the budget was not disclosed.
The Microsoft-owned company first became aware of EP+Co’s capabilities during the social media rollout for "Deadpool 2." Company leaders were impressed with the viral sensation that derived from the film's fictional Peter W official presence on their site. The still-active profile has more than 500+ connections.
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September 28, 2018 at 10:08AM
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