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Brand ambassador Phil Mickelson is moving beyond wearing the Workday logo on the golf course as he stars in the business platform's new TV ad campaign.
The "Partner Like No Other" creative, developed with 215 McCann, likens Workday's services to a golf caddie by showing Mickelson following a business executive through his day while offering his advice.
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Timed to coincide with the Ryder Cup golf tournament in Paris on September 25-30, the media buy runs across television, OOH, digital, print and social. It targets the U.S. market as well as in UK, Spain, Netherlands, Germany, France, Austria, Switzerland, Denmark, Sweden, Norway, and Japan.
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September 26, 2018 at 04:52PM
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