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It may get overshadowed by its bigger and more established digital ad platform rivals, but Pinterest is pacing to top the half billion mark in U.S. ad revenues, according to “inaugural” estimates released today by digital ad statsmaster eMarketer.
The social media platform is tracking to generate $553.3 million this year, an increase of 44% over 2017, and is projected to double that -- crossing the $1 billion mark -- in just two years.
"Marketers are seeing Pinterest’s potential for reaching consumers as they’re considering products,” explains eMarketer Senior Forecasting Director Monica Peart, adding, “Placing ads is one way they’re inserting their brands into that interaction.”
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October 2, 2018 at 08:18AM
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