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CNN’s streaming video brand Great Big Story has named Christine Cook senior VP of global sales & brand strategy.
Cook, who most recently led advertiser partnerships for Flipboard, will be tasked with “strengthening revenue strategies” and “identifying opportunities for advertiser growth” at GBS, per a press release.
GBS primarily features branded sponsorships in its content, which is distributed on social platforms and on places like YouTube. Going forward, however, GBS may expand to become a standalone over-the-top video network, as CNN president Jeff Zucker said earlier this month.
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December 12, 2017 at 09:34AM
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