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Having already disrupted the mobile telephone space plenty with its Uncarrier positioning, T-Mobile is turning its sights to Pay-TV.
The carrier announced this morning it would acquire provider Layer3 TV to create this new TV service. The company promised to bring its “Uncarrier” ideas to the pau TV space, offering an alternative to people who are tired of multi-year contracts, confusing bills, “clunky technologies” and “lousy customer service.”
“People love their TV, but they hate their TV providers. And worse, they have no real choice but to simply take it – the crappy customer service, clunky technology and outrageous bills loaded with fees! That’s where we come in. We’re gonna fix the pain points and bring real choice to consumers across the country,” said John Legere, president and CEO of T-Mobile, in a statement. “It only makes sense for the Un-carrier to do to TV what we’re doing to wireless: change it for good! Personally, I can’t wait to start fighting for consumers here!”
The carrier plans to launch its T-Mobile service in 2018.
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December 13, 2017 at 07:56PM
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