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Wednesday, January 31, 2018
Facebook Registers Small Dip In User Time
Facebook Registers Small Dip In User Time
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CEO Zuckerberg said the decline was a direct result of ongoing changes to Facebook's News Feed, which include promoting more "meaningful" content and user engagement, while discouraging passive video viewing and lower quality content.
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January 31, 2018 at 06:46PM
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CEO Zuckerberg said the decline was a direct result of ongoing changes to Facebook's News Feed, which include promoting more "meaningful" content and user engagement, while discouraging passive video viewing and lower quality content.
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January 31, 2018 at 06:46PM
Lawmakers Press Facebook And Twitter On Russian Role In #ReleaseTheMemo
Lawmakers Press Facebook And Twitter On Russian Role In #ReleaseTheMemo
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"As the 2018 election season begins in earnest, we cannot allow Russia or any other outside power to manipulate U.S. public opinion or degrade Americans' trust in the authenticity of domestic political and policy debates," two Democratic lawmakers say.
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January 31, 2018 at 04:14PM
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"As the 2018 election season begins in earnest, we cannot allow Russia or any other outside power to manipulate U.S. public opinion or degrade Americans' trust in the authenticity of domestic political and policy debates," two Democratic lawmakers say.
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January 31, 2018 at 04:14PM
Sprout Social Supports Posting Single-Image Instagram Posts
Sprout Social Supports Posting Single-Image Instagram Posts
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Sprout Social will support Instagram's new scheduling feature, which allows brands and their agency partners to share single-image Instagram posts directly on their feeds.
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January 31, 2018 at 03:50PM
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Sprout Social will support Instagram's new scheduling feature, which allows brands and their agency partners to share single-image Instagram posts directly on their feeds.
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January 31, 2018 at 03:50PM
Super Bowl Viewers Embrace Multiple Screens
Super Bowl Viewers Embrace Multiple Screens
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Nearly half (47%) of respondents to an Adtaxi survey said they'll use secondary media to consume Super Bowl-related content while viewership via streaming services is expected to be up 45% from last year.
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January 31, 2018 at 03:50PM
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Nearly half (47%) of respondents to an Adtaxi survey said they'll use secondary media to consume Super Bowl-related content while viewership via streaming services is expected to be up 45% from last year.
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January 31, 2018 at 03:50PM
'HGTV Magazine' Experiments With Property Brothers Cover
'HGTV Magazine' Experiments With Property Brothers Cover
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HGTV Magazine, one of Hearst's most successful shelter titles, debuted a new cover style featuring people. The first boasts the popular Property Brothers, showcased in a 19-page photo-heavy story. The new cover design also hopes to expand the magazine's ad base.
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January 31, 2018 at 02:12PM
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HGTV Magazine, one of Hearst's most successful shelter titles, debuted a new cover style featuring people. The first boasts the popular Property Brothers, showcased in a 19-page photo-heavy story. The new cover design also hopes to expand the magazine's ad base.
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January 31, 2018 at 02:12PM
BEC Attacks Hit Almost All Firms In Second Half Of 2017: Report
BEC Attacks Hit Almost All Firms In Second Half Of 2017: Report
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A staggering 96% of the companies studied were hit by Business Email Compromise Attacks in 2017, according to Agari.
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January 31, 2018 at 02:12PM
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A staggering 96% of the companies studied were hit by Business Email Compromise Attacks in 2017, according to Agari.
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January 31, 2018 at 02:12PM
Appeals Court Sides With Twitter In Suit Over ISIS Attack
Appeals Court Sides With Twitter In Suit Over ISIS Attack
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Twitter won't have to face a lawsuit by family members of two ISIS victims killed in Jordan, a federal appellate court ruled Wednesday.
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January 31, 2018 at 02:12PM
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Twitter won't have to face a lawsuit by family members of two ISIS victims killed in Jordan, a federal appellate court ruled Wednesday.
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January 31, 2018 at 02:12PM
Holmes Tapped As Digital Director For 'Marie Claire'
Holmes Tapped As Digital Director For 'Marie Claire'
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Holmes will oversee Marie Claire's online presence, including editorial content, social media and original video production.
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January 31, 2018 at 01:44PM
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Holmes will oversee Marie Claire's online presence, including editorial content, social media and original video production.
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January 31, 2018 at 01:44PM
Malware-Free Phishing: The New Cyber Threat
Malware-Free Phishing: The New Cyber Threat
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A growing phishing scam is designed only to harvest users' log-in credentials. Barracuda's Asaf Cidon explains it.
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January 31, 2018 at 01:13PM
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A growing phishing scam is designed only to harvest users' log-in credentials. Barracuda's Asaf Cidon explains it.
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January 31, 2018 at 01:13PM
Millennial Moms: The Misunderstood Influencer
Millennial Moms: The Misunderstood Influencer
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There's a lot of uncertainty among brands about which consumer groups hold the key to influence in their digital marketing. Somewhere on the Venn diagram nestled between Millennials and Moms are the new power influencers: Millennial Moms. Did you know that 83% of new moms are Millennials?
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January 31, 2018 at 01:13PM
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There's a lot of uncertainty among brands about which consumer groups hold the key to influence in their digital marketing. Somewhere on the Venn diagram nestled between Millennials and Moms are the new power influencers: Millennial Moms. Did you know that 83% of new moms are Millennials?
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January 31, 2018 at 01:13PM
How Advertisers Can Regain The Brand Differentiation They Lost In 2017
How Advertisers Can Regain The Brand Differentiation They Lost In 2017
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The most imperative issue threatening brands this year isn't particularly new. In fact, it's been with us for a while.
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January 31, 2018 at 01:13PM
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The most imperative issue threatening brands this year isn't particularly new. In fact, it's been with us for a while.
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January 31, 2018 at 01:13PM
Guac Lovers Run Amok In AFM's Latest Super Bowl Spot
Guac Lovers Run Amok In AFM's Latest Super Bowl Spot
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In the ad, residents of an artificial world, designed to seal in all that's healthy and seal out all that's "bad," freak out when they realize that they have ample avocado supplies, but the chips have been left outside.
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January 31, 2018 at 01:13PM
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In the ad, residents of an artificial world, designed to seal in all that's healthy and seal out all that's "bad," freak out when they realize that they have ample avocado supplies, but the chips have been left outside.
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January 31, 2018 at 01:13PM
Q&A: Post Trump, Brands Need More Stories, Fewer Stands
Q&A: Post Trump, Brands Need More Stories, Fewer Stands
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After studying some 14 months of "fragment-nation," Kantar Consulting chief knowledge officer J. Walker Smith explains why in today's polarized times storytelling matters more than ever.
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January 31, 2018 at 11:37AM
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After studying some 14 months of "fragment-nation," Kantar Consulting chief knowledge officer J. Walker Smith explains why in today's polarized times storytelling matters more than ever.
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January 31, 2018 at 11:37AM
Tax Season Is Ad Time For Henry.tax
Tax Season Is Ad Time For Henry.tax
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In an attempt to differentiate itself from tax preparation rivals, Henry.tax and AOR SocialFly Agency are launching the personal tax preparation's first ad campaign.
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January 31, 2018 at 11:37AM
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In an attempt to differentiate itself from tax preparation rivals, Henry.tax and AOR SocialFly Agency are launching the personal tax preparation's first ad campaign.
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January 31, 2018 at 11:37AM
Minnesota Tourism Leverages Super Bowl Interest
Minnesota Tourism Leverages Super Bowl Interest
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There is never a better chance to sell yourself than when millions of visitors converge for a massive event like the Super Bowl. Which is why Explore Minnesota Tourism is introducing what it calls the first, single-brand installation in downtown Minneapolis to change perceptions of the state.
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January 31, 2018 at 11:37AM
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There is never a better chance to sell yourself than when millions of visitors converge for a massive event like the Super Bowl. Which is why Explore Minnesota Tourism is introducing what it calls the first, single-brand installation in downtown Minneapolis to change perceptions of the state.
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January 31, 2018 at 11:37AM
Yellow Tail Expands Local-Buy Work-Around For SBLII
Yellow Tail Expands Local-Buy Work-Around For SBLII
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Last year, Yellow Tail became the first wine brand in nearly 30 years to advertise on the Super Bowl by making local ad buys in 70 markets.
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January 31, 2018 at 11:37AM
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Last year, Yellow Tail became the first wine brand in nearly 30 years to advertise on the Super Bowl by making local ad buys in 70 markets.
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January 31, 2018 at 11:37AM
Mobile Social Video Thrives, But Print Likely Down A Third In Three Years
Mobile Social Video Thrives, But Print Likely Down A Third In Three Years
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Ad spend is deserting print to line up behind mobile social video.
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January 31, 2018 at 09:32AM
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Ad spend is deserting print to line up behind mobile social video.
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January 31, 2018 at 09:32AM
Spark Foundry USA Taps Giacosa For Analytics and Insights Role
Spark Foundry USA Taps Giacosa For Analytics and Insights Role
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January 31, 2018 at 09:32AM
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Lisa Giacosa has rejoined Publicis Media as head of analytics and insights for Spark Foundry USA.
The role is new and according to the agency signifies its “commitment to create enterprise-wide, sustainable solutions for its clients’ businesses.”
Giacosa will be tasked with leading Spark Foundry’s overall analytics and insights vision, developing solutions that drive business outcomes. She will also collaborate with Publicis Groupe leadership to identify growth opportunities for local and global clients. Based in New York, Giacosa will report into Sarah Kramer, chief client and operations officer.
Giacosa joins Spark Foundry from Kimberly-Clark where she was global head of media. Prior to that, Giacosa was with Publicis Groupe agencies for four years, first serving as global digital director at VivaKi London, and then as senior vice president global social media director, video lead and mobile at Starcom Mediavest Group in Chicago.
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January 31, 2018 at 09:32AM
Twitter Scam: Fake Followers. Can You Buy Fake TV Fans, Too?
Twitter Scam: Fake Followers. Can You Buy Fake TV Fans, Too?
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As social media metrics become indicators of popularity, they take on a new level of importance. This would also include views on YouTube and other digital media platforms. Fake accounts will remain an option for disreputable providers.
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January 31, 2018 at 09:02AM
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As social media metrics become indicators of popularity, they take on a new level of importance. This would also include views on YouTube and other digital media platforms. Fake accounts will remain an option for disreputable providers.
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January 31, 2018 at 09:02AM
Kind Spends $6M On Product Giveaways; Eschews SB Ad
Kind Spends $6M On Product Giveaways; Eschews SB Ad
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The brand - which to date has not run a Super Bowl ad, but has employed sampling as a key strategy since 2004 - says it believes that having people try its bars is a more efficient way to win new customers
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January 31, 2018 at 07:44AM
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The brand - which to date has not run a Super Bowl ad, but has employed sampling as a key strategy since 2004 - says it believes that having people try its bars is a more efficient way to win new customers
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January 31, 2018 at 07:44AM
As Facebook Prioritizes Local News, Industry Experts Respond
As Facebook Prioritizes Local News, Industry Experts Respond
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Facebook announced it would begin to prioritize local news outlets in the feeds of its users, emphasizing that local communities benefit and trust the outlets closest to them. How do involved executives see the move?
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January 31, 2018 at 07:14AM
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Facebook announced it would begin to prioritize local news outlets in the feeds of its users, emphasizing that local communities benefit and trust the outlets closest to them. How do involved executives see the move?
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January 31, 2018 at 07:14AM
Video Ad Options Still Strong On Social Networks
Video Ad Options Still Strong On Social Networks
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At least through 2022, video adverting opportunities will abound on Facebook, Instagram and other social networks, new research suggests.
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January 31, 2018 at 07:07AM
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At least through 2022, video adverting opportunities will abound on Facebook, Instagram and other social networks, new research suggests.
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January 31, 2018 at 07:07AM
Tuesday, January 30, 2018
How KIND Of You To Give Away $6 Million Worth Of Your Snack Bars
How KIND Of You To Give Away $6 Million Worth Of Your Snack Bars
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Yep, KIND, the snack bar company is spending $6 million--which is what it says most brands in the Super Bowl will spend this year for a single Super Bowl spot-on a snack bar give-away promotion.
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January 30, 2018 at 08:20PM
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Yep, KIND, the snack bar company is spending $6 million--which is what it says most brands in the Super Bowl will spend this year for a single Super Bowl spot-on a snack bar give-away promotion.
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January 30, 2018 at 08:20PM
Facebook Urged To Scrap Messaging App For Kids
Facebook Urged To Scrap Messaging App For Kids
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Facebook's new messaging service for pre-teens is likely to "undermine children's healthy development," advocates say in a new letter to CEO Mark Zuckerberg.
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January 30, 2018 at 05:49PM
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Facebook's new messaging service for pre-teens is likely to "undermine children's healthy development," advocates say in a new letter to CEO Mark Zuckerberg.
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January 30, 2018 at 05:49PM
Facebook Bans Cryptocurrency Ads
Facebook Bans Cryptocurrency Ads
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While not all cryptocurrency might be bad, there are just too many bad actors using the promise of digital riches to mislead and defraud unsuspecting consumers, per the social network.
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January 30, 2018 at 04:47PM
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While not all cryptocurrency might be bad, there are just too many bad actors using the promise of digital riches to mislead and defraud unsuspecting consumers, per the social network.
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January 30, 2018 at 04:47PM
In New Campaign, BurgerFi Targets The Weirdly Exceptional
In New Campaign, BurgerFi Targets The Weirdly Exceptional
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The fast-growing chain plans to expand its franchise base to some 500, with 25 planned for this year. Ads are running on its social channels, radio, outdoor and in its restaurants.
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January 30, 2018 at 01:48PM
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The fast-growing chain plans to expand its franchise base to some 500, with 25 planned for this year. Ads are running on its social channels, radio, outdoor and in its restaurants.
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January 30, 2018 at 01:48PM
What Makes a Super Bowl Commercial 'Millennial Friendly'?
What Makes a Super Bowl Commercial 'Millennial Friendly'?
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Every year, I sit down with my students and ask just that - and opinions often vary. Some prefer emotional tear-jerkers starring the Anheuser- Busch Clydesdales, others favor funny ads, like your typical Doritos commercial.
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January 30, 2018 at 01:48PM
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Every year, I sit down with my students and ask just that - and opinions often vary. Some prefer emotional tear-jerkers starring the Anheuser- Busch Clydesdales, others favor funny ads, like your typical Doritos commercial.
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January 30, 2018 at 01:48PM
Welch's Taps Beckham Jr. And (Mom) Van Norman To Push SB Recipe
Welch's Taps Beckham Jr. And (Mom) Van Norman To Push SB Recipe
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Fans are being encouraged to share their own party recipes on Game Day, using @Welchs and #GrapeJellyMeatballs, for a chance to win giveaways such as signed Odell Beckham Jr. items to Welch's swag.
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January 30, 2018 at 01:48PM
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Fans are being encouraged to share their own party recipes on Game Day, using @Welchs and #GrapeJellyMeatballs, for a chance to win giveaways such as signed Odell Beckham Jr. items to Welch's swag.
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January 30, 2018 at 01:48PM
3 Agencies Bolster Offerings, Rebrand
3 Agencies Bolster Offerings, Rebrand
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Beckerman is acquiring full-service digital marketing agency Chicago Digital, while Shaw + Scott is acquiring Seattle-based Loxley CX, an agency that specializes in CX/UX.
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January 30, 2018 at 11:27AM
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Beckerman is acquiring full-service digital marketing agency Chicago Digital, while Shaw + Scott is acquiring Seattle-based Loxley CX, an agency that specializes in CX/UX.
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January 30, 2018 at 11:27AM
Facebook, Instagram Bolster NFL Fan Engagement
Facebook, Instagram Bolster NFL Fan Engagement
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The playoffs, as a whole, drive more users to platforms. However, content specifically relevant to the sporting event results in higher click-through rates and engagement rates.
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January 30, 2018 at 10:56AM
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The playoffs, as a whole, drive more users to platforms. However, content specifically relevant to the sporting event results in higher click-through rates and engagement rates.
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January 30, 2018 at 10:56AM
Digital Video Ad Revs Forecast To More Than Double On YouTube, Facebook
Digital Video Ad Revs Forecast To More Than Double On YouTube, Facebook
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Advertising spend on YouTube and Facebook will hit $37 billion by 2022, up from an estimated $16 billion in 2017, according to Juniper Research. The research says this will occur despite specific curbs on some channels and programming, due to brand safety concerns.
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January 30, 2018 at 10:56AM
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Advertising spend on YouTube and Facebook will hit $37 billion by 2022, up from an estimated $16 billion in 2017, according to Juniper Research. The research says this will occur despite specific curbs on some channels and programming, due to brand safety concerns.
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January 30, 2018 at 10:56AM
Meet The 'Mer-Bros'; They Love Gorton's Seafood
Meet The 'Mer-Bros'; They Love Gorton's Seafood
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January 30, 2018 at 10:28AM
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Gorton's Seafood is showing is sexier side with the "Trusted by Those Who Know" broadcast campaign.
Developed with Connelly Partners, the creative introduces spots featuring “Mer-bros” (gorgeous male mermaids) as well as a castaway and Poseidon to suggest that it is wise to trust the opinions of oceanic experts who all recommend Gorton's products.
“What’s great about this campaign is that it leaves the consumer with more questions than answers, which leads to so many options for future content,” says Alyssa Toro, chief creative officer, Connelly Partners.
The media plan, also developed by Connelly Partners, is a mix of cable networks and a social media buy supported with unique content appearing across Instagram, Pinterest, YouTube and Facebook.
This strategy utilized Connelly Partners’ Shopper Marketing insights to help optimize the media plan. To that end, the brand will increase its presence during peak times for seafood consumption, with the Lenten season still one of its strongest sales periods.
The campaign, which was shot on White Point Beach in San Pedro, California, and directed by Hungry Man’s Conor Byrne, is designed to be visually stimulating as well as quirky and ironic. Legacy Effects, the shop behind the costumes in Marvel’s movie franchise, created the costumes for characters of the sea – who were complimented by the same slicker-clad Fisherman introduced in last year’s campaign.
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January 30, 2018 at 10:28AM
What Does More TV News Consumption Mean For Consumers?
What Does More TV News Consumption Mean For Consumers?
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TV viewers want to know more about current news. But given their inability to distinguish good journalism, per a new study, it will take more of their media time to figure it out.
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January 30, 2018 at 10:28AM
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TV viewers want to know more about current news. But given their inability to distinguish good journalism, per a new study, it will take more of their media time to figure it out.
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January 30, 2018 at 10:28AM
Zenith Helps 'Incubate' CoverGirl Project With Allure Magazine
Zenith Helps 'Incubate' CoverGirl Project With Allure Magazine
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Cosmetics brand CoverGirl and its agency Zenith are partnering with Allure magazine and PB&J Television to introduce Allure Incubator, which is being positioned as the first-ever beauty influencer reality competition.
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January 30, 2018 at 10:28AM
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Cosmetics brand CoverGirl and its agency Zenith are partnering with Allure magazine and PB&J Television to introduce Allure Incubator, which is being positioned as the first-ever beauty influencer reality competition.
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January 30, 2018 at 10:28AM
Trump State Of The Union Will Be Great TV
Trump State Of The Union Will Be Great TV
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In the age of Twitter, the dumbing down of American discourse continues, with various factions threatening symbolic protest actions during Tuesday night's televised presidential State of the Union speech.
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January 30, 2018 at 08:50AM
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In the age of Twitter, the dumbing down of American discourse continues, with various factions threatening symbolic protest actions during Tuesday night's televised presidential State of the Union speech.
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January 30, 2018 at 08:50AM
In Analysis Of Social Buzz, Telecom Players Find Varied Success
In Analysis Of Social Buzz, Telecom Players Find Varied Success
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"We saw different reasons why brands improved. Each brand has its own unique DNA, and that's why it's important to measure both online and offline conversations," Matt Phillips, associate vice president at Engagement Labs, tells "Marketing Daily."
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January 30, 2018 at 08:10AM
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"We saw different reasons why brands improved. Each brand has its own unique DNA, and that's why it's important to measure both online and offline conversations," Matt Phillips, associate vice president at Engagement Labs, tells "Marketing Daily."
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January 30, 2018 at 08:10AM
Twitter Expands Ad Options With Sponsored 'Moments'
Twitter Expands Ad Options With Sponsored 'Moments'
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The sponsorship option opens a new avenue of social-media revenue at a time when publishers are scrambling to determine how the various platforms fit into their marketing strategy. Twitter sees the move as a way for a beneficial symbiosis to emerge from content people are already interested in consuming.
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January 30, 2018 at 07:03AM
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The sponsorship option opens a new avenue of social-media revenue at a time when publishers are scrambling to determine how the various platforms fit into their marketing strategy. Twitter sees the move as a way for a beneficial symbiosis to emerge from content people are already interested in consuming.
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January 30, 2018 at 07:03AM
Tourism Australia Breaks Through Super Bowl Clutter
Tourism Australia Breaks Through Super Bowl Clutter
http://ift.tt/2DLR1LH
"For newer advertisers to stand out, augmenting the broadcast buy with a robust digital campaign will likely help level the playing field, in terms of awareness," Amobee's Jonathan Cohen says.
Social media
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January 30, 2018 at 04:27AM
http://ift.tt/2DLR1LH
"For newer advertisers to stand out, augmenting the broadcast buy with a robust digital campaign will likely help level the playing field, in terms of awareness," Amobee's Jonathan Cohen says.
Social media
via MediaPost.com http://ift.tt/2nAOR8B
January 30, 2018 at 04:27AM
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