Wednesday, January 31, 2018

Kind Spends $6M On Product Giveaways; Eschews SB Ad

Kind Spends $6M On Product Giveaways; Eschews SB Ad

http://ift.tt/2BH6eeR

The brand - which to date has not run a Super Bowl ad, but has employed sampling as a key strategy since 2004 - says it believes that having people try its bars is a more efficient way to win new customers



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January 31, 2018 at 07:44AM

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