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According to the author, Tereza Litsa for ClickZ, it’s time to look ahead. What are the social media trends, both existing and emerging, that will keep us busy through 2018? Here are the trends as shown in the report.
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The End Of Facebook Engagement Bait
- Facebook will demote the posts that directly encourage users to engage with a page. With those posts absent from our newsfeeds, Facebook page managers must re-evaluate their engagement strategies. 2018 will be the year that we’ll notice a shift of content on Facebook, hoping to promote more quality content, says the report.
Live Video Will Become Even More Important
- More marketers are ready to explore how to include live streaming as part of their digital strategy. The power of a live video will lead to new immersive experiences, gaining immediate engagement with an audience that grows more into a new way of communication.
84% Of Outbound Sharing Takes Place Via Darksocial
- The rise of private and safe sharing has created the need to measure the dark social traffic, as marketers are facing the challenge of understanding this unattributed traffic, which can help them produce more accurate metrics for their content’s performance.
Facebook Groups Will Bridge The Gap Between Profiles And Pages
- The new trend of private sharing and the continuous struggle to maintain a Facebook page’s reach can benefit the rise of Facebook Groups.
- Marketers can discover a new type of engagement, as the introduction of Group Insights and the option to associate a Group with a Page can revitalize existing engagement.
Pinterest Will Become An Even More Powerful Visual Search Engine
- Pinterest has turned into a powerful visual search engine. The average user starts searching on the platform two to three months before making a purchase, which makes Pinterest extremely valuable for brands.
The Rise Of Messenger
- There are now more than 1.3 billion monthly users on Facebook’s Messenger, who have generated more than 2 billion conversations with businesses. As users shift from public posts to messaging apps, marketers need to be prepared for the era that messaging becomes part of their strategy.
The Bots Are Coming
- The rise of Messenger has also brought the rise of bots. According to Facebook, there are now more than 100,000 monthly active bots on the Messenger platform, a number that will significantly increase in 2018, says the report. Bots serve as a great example of how AI can be part of an improved brand experience, boosting brand awareness, customer acquisition, engagement and customer support.
More Instagram Stories Campaigns Will Show Up
- Instagram’s ephemeral format has seen great success in 2017, counting more than 300 million daily active Stories users, notes the report. Many brands have experimented with their own content in Stories, from spontaneous clips to planned campaigns. As Stories rise in popularity concludes the report, expect more detailed analytics to help brands understand the performance of their content.
2018 Takeaways Concludes The Report
- Use social media to engage your audience.
- Think like a human being, not like a brand.
- Find the best ways to blend creativity and personalization.
- Invest in analytics to find the challenging ROI.
- Don’t forget to be authentic, even as an automated chatbot.
For additional information from ClickZ, please visit here.
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January 25, 2018 at 07:10AM
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