Digital Platforms In The Doghouse, Negligible Impact On Ad Budgets

Digital Platforms In The Doghouse, Negligible Impact On Ad Budgets

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As long as there is no expectation of a negative brand impact from running ads on digital platforms and as long as near-term user or usage trends are not impacted by negative news, ad budget plans will not change in any meaningful way.



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January 29, 2018 at 08:53AM