https://ift.tt/2JP11Ha
Monoprix and its agency Rosapark are promoting the French-based grocery chain's home delivery services by introducing "The Worst Song in the World."
The creative is based on the concept that customers with their hands full of groceries can't change an unwanted tune.
The spot presents two scenarios with a young woman listening to kitsch music on her earbuds and the band performing and asking her why she isn’t changing the song.
The ad appears on TV, as well as digital channels, including YouTube, Dailymotion and throughout the brand’s social networks.
Another social media component will promote the hashtag #LaPireChansonDuMonde ("The Worst Song in the World") where Twitter users can have their messages retranscribed with the song’s instrumentals by submitting them to KaraoTweet. Several participants will be selected to have their tweets sung by the brand’s community manager.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
April 16, 2018 at 08:48AM
No comments:
Post a Comment