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As of late, headlines have been trending in the advertising world that would make any Luddite proud. P&G recently made the claim that reducing its "digital" ad spending by $200 million actually resulted in greater reach. And Unilever, having steadily reduced its digital ad spending, has taken cuts a step further as an ethics statement against the duopoly of Google and Facebook.
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via MediaPost.com https://ift.tt/2nAOR8B
April 11, 2018 at 01:15PM
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