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Full disclosure-I am a die-hard, uber-obsessive, 40+year fan of the Houston Oilers/Tennessee Titans NFL franchise. That said, as one who makes his living providing marketing research-driven strategic insights for the sports industry, it is imperative to separate one's personal rooting interest from a necessity to be objective, and distance oneself from any personal bias or fan interest. The Titans franchise is not on our current client roster, but my passion for the team inevitably leads me to lend a scrutinizing eye to the ways in which this small market team brands itself and how it is perceived by the fan landscape.
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April 10, 2018 at 10:10AM
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