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The most recent Marketing Technology LUMAscape shows more than 20 customer data platforms (CDPs), a category that didn't even exist two years prior. Whether they formally use that term or not, an increasing number of companies are offering a unifying data solution, bringing email reactions, chat records, social media responses, site visits, purchases and more together in one platform. While this is a fantastic option to organize customer data to uncover cross-sell and upsell opportunities, it cannot be mistaken as the magic bullet to achieve all data-centricity. In order to realize a more comprehensive data strategy, there are three critical components that CDPs lack.
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April 17, 2018 at 04:22PM
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