https://ift.tt/2H9Zcnz
On Tuesday we reported on findings of the Association of National Advertisers' just-released "Influencer Marketing"study, which shows the practice has gained critical mass with the majority of major national marketers, and is growing fast. While budgets are still small, influencer marketing appears to becoming a strategic part of marketers' mixes. Today we report on who is handling that new area of expertise. Interestingly, it is coming from a mix of internal teams, outside agencies and platforms or consultancies specializing in influencer marketing.
Social media
via MediaPost.com https://ift.tt/2nAOR8B
April 4, 2018 at 03:14PM
No comments:
Post a Comment