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Eliminating the anonymous non-signed in support Bing's URL submission tool should help the company reduce low quality and untrustworthy URL received in the past. It should help Bing reduce the amount of spam that serves up in search results, and webmasters also prefer having more ownership of the URLs for their site.
Marketers and webmasters can still use the tool. They just need to sign in to Bing Webmaster Tools to submit URLs, where they log in and verify the site and then navigate to the Submit URL tool within the Configure My Site menu options.
Similarly, Google in July shuttered its public submission URL tool that was not restricted to site owners. But continues to accept submissions using the usual tool in Search Console and through sitemaps directly. The company made the announcement in a Twitter tweet.
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“It is likely the majority of those using the tool were SEOs [submitting] pages they didn’t own, Jennifer Slegg, founder of The SEM Post, wrote in a blog. “SEOs could submit a URL for a page they have a link on, to get the link indexed and pushing PageRank faster.
Sleff also wrote that marketers also could use the tool to get a social media page indexed faster, often for reputation management purposes, such as a Facebook page or Twitter profile.
Some even did it on competitor sites to get spammy pages indexed and then file a spam report, she explained.
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September 18, 2018 at 01:43PM
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