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Norwegian cheese company Jarlsberg and agency Lionesque Group are raising awareness for the brand's first-ever pop-up retail experience in NYC with advertising across digital and Facebook. The ads — coinciding with the pop-up operating September 22 to October 7 — cheekily offers people the chance to take a "Subway to Norway."
The pop-up, which will entirely take over the popular West Village Swedish candy store Sockerbit, will provide free samples as well as feature seminars by food blogger Marissa Mullen and celebrity chef George Duran.
This experiential effort is specifically designed to jumpstart social media buzz—the pop-up includes interactive areas to take photos and a hashtag printer to take home printed memories and Instagramable moments. Those that post to social media using #JarlsbergNYC receive a free “Sweet & Swedish” treat.
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September 7, 2018 at 02:07PM
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