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Having been portrayed by male celebrities ranging from George Hamilton to Jason Alexander, as well as by one female, Reba McEntire, KFC’s Colonel Sanders (in legacy form) is now moving on to other species.
To launch its Hot Honey fried chicken menu offering, the QSR and Wieden + Kennedy have created “Colonel Bear”: a bear-shaped honey bottle that looks, dresses and talks like the brand’s founder (with a pour spout cap on his head).
Colonel Bear is appearing in humorous TV/digital spots (see first one below), as well as clips on the brand’s social media accounts, though Alexander remains the current human Colonel representing the broader brand.
KFC is also running a sweeps offering a limited number of pull-string talking Colonel Bear figurines for “adoption.” Entering requires providing an email address.
The new menu item’s sauce is a blend of honey and mild peppers, according to the brand.
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September 17, 2018 at 01:44PM
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