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Turns out, Marketing Daily readers are hungry for the same thing every other red-blooded American is craving: A better way to buy food, with stories about grocery stores making the consumer experience a little more tasty topping the list of my most-read retail articles.
And no, we’re not talking about the many stories we ran this year about Amazon’s acquisition of Whole Foods Market. The best-read retail story of 2018 was about the launch of Germany’s Lidl (rhymes with needle) supermarket in the U.S.: Part-Trader Joe's, Part-Walmart, Lidl Launches; Can Grocery Stores Survive?
We’ll keep following Lidl as the chain continues its U.S. expansion with the promise to #rethinkgrocery, and it’s expected to reach some 100 locations by the middle of this year. Another yummy morsel? An annual ranking of people’s favorite grocery chains, America's Top Grocers: Wegmans, Publix, Trader Joe's came in at No. 4.
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Stories about outdoor retailers sharpening their edge also caught people’s attention, led by Patagonia’s ballsy attack on the 45th president of the U.S.: Patagonia Takes Full-Page Swing At Trump got plenty of clicks. (A related story, Patagonia Tackles Trump: “The President Stole Your Land.”, didn’t crack the Top 10, but was also widely read.
Readers also gave plenty of attention to REI’s bold promise to devote an entire year of its marketing and product development to women, with REI Takes On Femvertising With 'Force Of Nature'. And they also dug into strategic changes as key players tried to find ways to cut through overcrowded store shelves, with VF Shifts Focus to 'Big Three': The North Face, Vans, Timberland.
And–as always–readers are paying close attention to stories about brands and retailers looking for ways to expand their digital influence, from luxury lingerie, with Cosabella Goes All-In On Artificial Intelligence, to home-improvement big-boxers like Lowe's: AR/VR Comes Closer To Mainstream Marketing. Beauty, already an industry leader in augmented reality, is a sector they follow closely, with As Ulta Looks Prettier, Sephora Sharpens Tech Edge, as is any brand finding smarter ways to use social media: Reebok’s use of influencers,
For New Running Shoe, Reebok Steps Up Its Influencer Game.
But they’re also eager to find out what well-respected brands might be doing wrong. Of the many stories we ran about Nordstrom, a department store that has been faring better than many of its counterparts, only one made the Top 10:
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January 2, 2018 at 08:30AM
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